Lay’s Flamin’ Hot Dill Pickle is back, and it is here to stay


Turn up the flavor on those Lay’s potato chips. Lay’s Flamin’ Hot Dill Pickle has become a permanent flavor in the potato chip line-up.

Are you ready to start snacking? Lay’s Flamin’ Hot Dill Pickle has joined the permanent Lay’s flavor line-up. Both spice lovers and pickle fans are jumping for joy. Are you ready to open a bag and get snacking?

Earlier this year, Lay’s introduced the Flamin’ Hot Dill Pickle flavor as part of the Turn Up the Flavor campaign with Bebe Rexha. This new flavor instantly became a fan favorite.

The combination of classic Flamin’ Hot with tangy dill pickle was a flavor that exceeded snack fans expectations. In a way, it is the perfect combination of two food trends, spice and pickle.

Dill pickle has been everywhere recently. From pickle slushies to pickle pizza, it seems that pickle has, and continues to, have its moment. This flavor has just the right punch of umami that makes it totally craveable.

Also, flamin’ hot flavors continue to have a large fan base. While many people are drawn to those Flamin’ Hot Cheetos, various Frito-Lay products have embraced the heat. From Doritos to Ruffles, heat is here to stay.

By making Flamin’ Hot Dill Pickle a permanent flavor, Lay’s is making a statement about its willingness to embrace flavor trends. While the classic Lay’s potato chip will always hold a high place on the popularity scale, new flavor trends need to be embraced.

Whether it is pickle, heat or exotic flavor combinations, Lay’s continues to push the boundaries. As seen it its Tastes of America promotions, the brand is always looking ahead. From locally inspired offerings to the flavors inspired by music, food trends are part of the snack aisle.

Thinking about the Flamin’ Hot Dill Pickle, this chip could become the hottest snack condiment in a long time. Many chefs and home cooks have touted the idea of putting chips on a hamburger as a condiment. The chips add both flavor and texture.

By adding these Lay’s chips to a burger, the flavor combination could be amazing. The same could be said about a Southern style chicken sandwich. Just think about how this idea could change the chicken sandwich wars.

Lay’s Flamin’ Hot Dill Pickle, with its new packaging, is available now. A 7.75 oz bag retails for $3.49.

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Are you ready to embrace the bold flavor? Lay’s Flamin’ Hot Dill Pickle is waiting for you.