Heinz Super Bowl commercial asks can you find the goodness?

In the Heinz Super Bowl commercial teaser, famed director Roman Coppola poses the question, where can you find the Heinz goodness?

Where can you find a bottle of Heinz, America’s Favorite Ketchup? For the Heinz Super Bowl commercial, that simple question has everyone searching for the answer. In the recently released teaser clip, are Super Bowl viewers prepared to find the goodness?

Every Super Bowl commercial is looking to stand out. In a matter of seconds, that concept needs to get people to stop eating all those snacks and pay attention to the television. The compelling commercials might even get people to watch them over and over again to figure out that hidden meaning.

While considered America’s Favorite Ketchup, Heinz understands that it needs to bring the goodness to all types of situations. Beyond a French fry topping or an ingredient in meatloaf, ketchup can be so many things to so many different people.

As the brand expands flavor options (from incorporating extra veggies to boosting flavors like honeyracha), that iconic ketchup is still finds a home on many people’s table.

In the Heinz Super Bowl LIV commercial, the brand had famed director Roman Coppola (who is also a big Heinz fan) create a 30 second ad that will definitely get people talking. Check out this preview clip.

Now, for some people that first scene might be a little feature an unwelcomed dinner guest, but the imagery is captivating. In many cases, people will watch and re-watch this video to find all the little details. Did you see a bottle of Heinz on each table?

This type of ad is smart for the iconic ketchup. Since everyone knows, and loves, that ketchup, why should it use this big stage to get people talking in a different way. Just like how everyone enjoys Heinz in different ways, this ad celebrates that concept.

The entire 30 second commercial will air during second quarter, fourth commercial break of Super Bowl LIV.

What do you think of the Heinz Super Bowl LIV commercial? Do you think that it will be one of the most talked about commercials of the event?