HEINZ Ketchup found a way for kids to love their extra veggies


HEINZ Ketchup has been a staple on many families’ tables. A new version of the classic ketchup has parents encouraging kids to have an extra dollop of ketchup.

How quickly does your family go through a bottle of HEINZ Ketchup? The popular ketchup has been a staple in many homes. Whether served as a condiment with French fries or used in a recipe, this brand of ketchup has been a favorite with many people. With the newest version hitting store shelves, parents might be encouraging kids to have an extra serving of their favorite ketchup.

The new HEINZ Tomato Ketchup with a Blend of Veggies offers the flavor that people want with an extra boost of vegetables. This ketchup is made with added carrots and butternut squash.

This new ketchup has “25% added veggies, 25% less sugar than regular HEINZ Tomato Ketchup and contains no high-fructose corn syrup.” Basically, the brand found a way to make this version of ketchup better for you.

Although many people want extra veggies in their diet, no one wanted the classic HEINZ flavor and texture to be altered. According to Dalia Adler, Associate Director of Marketing for the HEINZ brand, “it was important to maintain the same distinctive taste, appearance and texture that have been loved by generations of families for 150 years.”

While companies often try to add veggies to dishes, the key is to stay true to the original flavor and texture. By making that idea the priority, HEINZ will definitely make this ketchup a huge hit with families and consumers wanting more veggies.

Parents are always trying to find ways to get kids to eat more vegetables. The idea of “sneaking” veggies into sauces isn’t necessarily new. There have been many recipes that focus on this concept.

The key is to use vegetables that blend well with other ingredients. Carrots, butternut squash, cauliflower and zucchini have all been common choices for “sneaky vegetables.”

Carrots and butternut squash are smart choices in this ketchup. The sweetness plays well with tomatoes. Also, when blended, these vegetables will keep the consistency of the ketchup the same.

For families, this particular ketchup should easily fit into their eating routine. Since the brand has committed to making this ketchup taste the same as the classic version, why wouldn’t parents choose the option with more vegetables. It sounds like a simple, easy swap.

The new HEINZ Ketchup with a Blend of Veggies is available at select retailers both in stores and online, including Amazon and Walmart. It is available in both a 20 oz and a 31 oz squeeze bottle.

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What do you think of this new HEINZ Ketchup? Will you be switching to the new version with added veggies?