Tic Tac X-Freeze taps Steve Aoki to channel the mint’s refreshing feeling

Tic Tac X-Freeze announces new creative partnership with Steve Aoki, photo provided by Tic Tac
Tic Tac X-Freeze announces new creative partnership with Steve Aoki, photo provided by Tic Tac /

Steve Aoki is known for powerful performances, which makes him the perfect ambassador for the new Tic Tac X-Freeze Digital Campaign.

While Tic Tac is always the refreshing mint, the Tic Tac X-Freeze brings the refreshment to a new level. With Steve Aoki taking the reigns as digital campaign creative director, fans should expect a bold, adventurous take on Tic Tac offering.

In the past year, Tic Tac has pushed the envelope with both its flavors and its creative pop culture connections. For example, the brand launched Tic Tac Coca-Cola earlier this year. It shows that the refreshing mint is always evolving.

On a similar vibe, the brand continues its connection to music. While the iconic Tic Tac shake is always musical, the brand understands that music brings people together. Just like the refreshing mint brings a boost to unexpected moments, music offers that same connection.

With the Tic Tac X-Freeze, fans get a more intense refreshment. From a longer lasting flavor to the intense flavor crystals, these refreshing mints are meant to be noticed.

Choosing Aoki as the creative partner for this particular Tic Tac innovation is an interesting choice. In many ways, Aoki captures that adventurous, in your face willingness to push the envelope. Although enjoying a Tic Tac X-Freeze isn’t like getting a birthday cake in the face, it offers that big flavor moment.


In the digital series, the creatives show how Aoki pushes boundaries. While his exhilarating experiences might be extreme, everyone can find some boldness in their own way. Maybe that intense, refreshing mint can be the spark to embrace the moment and break through to the next level.

Tic Tac X-Freeze is available in two flavors, Wintergreen and Strong Mint. This Tic Tac is 50% larger than the traditional mint and is available in 30 and 65 piece packs.

Related Story. Tic Tac Coca Cola is the pop heard around the world. light

Are you ready to experience an extra pop of taste and break some flavor boundaries? Tic Tac X-Freeze is ready to push you in that bold direction.