Even though we cannot physically stand side by side, we can be One World Together At Home. Today, Pepsi lends its support to this historic broadcast.
In times of crisis, people come together in positive ways. Pepsi continues its tradition of bringing people together through its support of One World Together At Home. This historic broadcast hopes to give everyone a moment of shared enjoyment. In a world filled with uncertainty, a moment of togetherness can be the hope that everyone needs.
On Saturday, April 18, One World Together At Home is the global event that is meant to inspire the world community to not only come together collectively but also to take meaningful action. While everyone appreciates the importance of staying in, there are many ways that people can show their support for and to celebrate healthcare workers.
Today’s environment can leave some people to feeling helpless and isolated. While technology brings people together, that emotional connection can sometimes feel misplaced. Even though staying at home is the way to help, many people want to do more.
Looking around the world, many people have found ways to share a little gratitude for the men and women who are combating the COVID-19 pandemic. From New York City’s nightly cheer to restaurants delivering food to hospitals, people feel implored to show their support.
The concept of One World Together At Home helps everyone from Florida to California feel connected during these difficult times. While many people will watch the event to see some of the world’s favorite musicians, the event is meant to unify everyone during a crisis. Sometimes the simple idea of bringing people together through music can be the event that strikes a meaningful chord.
This special event will be hosted by Jimmy Fallon, Jimmy Kimmel and Stephen Colbert. The event was curated by Lady Gaga and will feature performers including “Alanis Morissette, Andrea Bocelli, Billie Eilish, Billie Joe Armstrong of Green Day, Burna Boy, Chris Martin, David Beckham, Eddie Vedder, Elton John, FINNEAS, Idris and Sabrina Elba, J Balvin, John Legend, Kacey Musgraves, Keith Urban, Kerry Washington, Lang Lang, Lizzo, Maluma, Paul McCartney, Priyanka Chopra Jonas, Shah Rukh Khan and Stevie Wonder.”
Pepsi put its power behind this event because it understands the importance of bringing people together. Adam Harter, Senior Vice President at PepsiCo said, “(a)s a brand that reaches millions around the world, we knew that Pepsi could play an important role in supporting those affected by this global crisis. We immediately identified Global Citizen as the organization that could help maximize that impact; few in the world can mobilize a grassroots movement to take action like Hugh and his team, and we’re grateful for the opportunity to lend our marketing expertise to support them in this moment.”
In addition to its support of this event, PepsiCo has invested “45 million globally to bring food and other vital resources to the most affected communities.” Included in this investment is 50 million nutritious meals to communities, protective gear, screening services and more.
Although the average person may not have the funds to make monetary contributions, showing gratitude is open to everyone. While the concept might sound simple, bringing people around a television, computer or other streaming device could be the moment of togetherness that everyone needs right now. For a night, people can put aside the uncertainty and focus on music and gratitude. Maybe all those positive moments can grow into something even bigger.
The One World Together at Home event will be “broadcast live on Saturday, April 18, 2020 at 5:00 p.m. PDT/8:00 p.m. EDT/12:00 a.m. GMT airing on ABC, NBC, ViacomCBS Networks, iHeartMedia and Bell Media networks and platforms in Canada.” Also, the event will be available on various streaming services.
On April 18, consider taking a few moments to watch the One Word Together At Home. Regardless of knowing the songs, the event is a time to remember that everyone is in this fight together. Let the gratitude that everyone shares be the music to help healthcare workers continue the fight.
For more information about COVID-19, visit the CDC’s website or the website for your state’s Department of Health.