How will you chill this summer? The new Coors Light packaging could get you some free Ray-Bans and your summer could be even more stylish.
Summer, sun and sunglasses? The only thing missing is an ice-cold Coors Light. Even with social distancing, a cold beer and summer fun are a perfect pair. If you are ready to kick-off summer with some time to chill, you could win some free Ray-Bans.
To start the summer, Coors Light created some new summer packaging. Instead of those icy mountains turning blue when the can gets cold, some chill sunglasses appear. Even at the highest peaks, that mountain cold beer needs the perfect temp.
With the new packaging hitting store shelves, the beer brand is ready to celebrate. 1,000 pairs of free Ray-Bans will be given away. For consumers over 21, they can enter the contest. Basically, people are encouraged to post some creative pictures on social media using the new sunglasses can. For complete rules, please visit the brand’s website.
The new packaging isn’t the first time that those mountain caps have been transformed. The Jonas Brothers took over some special bottles for a limited time. Even a classic can get a new look every once and a while.
By creating summer packaging, it shows that sometimes a beverage can be more than just another cold beer. Just like how some people pick wine by the label, some people pick beers based on the packaging. Even though all beers are not the same, appealing to a certain lifestyle can and does matter.
If you want to enter to win some free Ray-Bans, act quickly. The social media promotion is active till Monday, May 25 at 11:59:59 p.m. CST.
What beverages will be in your cooler this Memorial Day weekend?