Hershey’s asks candy fans, are you more creative than Whatchamacallit?

Whatchamacallit bar, photo provided by Hershey's
Whatchamacallit bar, photo provided by Hershey's /

Does a Hershey’s candy bar’s name matter or is it just Whatchamacallit?

Some iconic Hershey’s candy bars are instantly recognizable. For Whatchamacallit, that name is more than just a play on an Abbott & Costello style joke. Although sometimes people can be at a loss for words, a play on words can make certain candy brand even more identifiable.

Hershey’s and Whatchamacallit are asking candy fans to put their stamp on history. Previously, this particular candy bar was released in 1978, all the brainstorming and creative types picked the now infamous name. Somehow the name exemplified chewy, crunchy and sometimes crazy candy bar.

Now, with the candy brand looking to release its first new candy bar in 10 years, Hershey’s is asking fans to name that candy. With a big, blank slate waiting to be filled, candy fans need to get their creative juices flowing.

According to the rules of the contest, the suggested name needs to reflect the new candy bar. The candy is said to have “chocolate crisps and peanut butter crème, all covered in a chocolately coating.” And, the name needs to be creative. From numbers to letters to maybe even symbols, anything could be possible (but you might night want to use your router code, that idea has been done).

Whatchamacallit bar, photo provided by Hershey’s /

Thinking about the flavors in the candy bar, there are numerous plays on words, flavor references and maybe a little jingle. Who doesn’t love a great candy jingle (right Kit Kat)?

Since Hershey’s is hosting this contest for candy fans, I do not want to influence or give away any potential winning ideas. Personally, the name should have a reference to the original name. It could be as simple as – INamedIt or I8It. But, anyone could have thought of those ideas.

It will be interesting to see all the submissions. There are some very creative people who will be exciting to stake their claim. Wouldn’t you want to tell your kids that you named a Hershey’s candy bar?

No matter the final name that fills that blank space, the new candy bar looks to be quite tasty. Combining textures and flavors in a single bite is always delicious. Plus, can anyone ever say no to peanut butter crème?

If you want to earn a spot in candy infamy, the Whatchamacallit candy bar naming contest runs from June 1 through June 15, 2020. To enter and for official rules, please visit www.whatchamacallitcontest.com.

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When was the last time you had a Whatchamacallit candy bar? What is your favorite Hershey’s candy bar?