MTN DEW encourages fans to Claim the Outdoors

(Photo by Robin Marchant/Getty Images for MTN DEW)
(Photo by Robin Marchant/Getty Images for MTN DEW) /

As fans yearn for the familiar, MTN DEW is ready for everyone to Claim the Outdoors.

Gazing through a window or staring at a screen may not be the most exciting experience. MTN DEW understands that its fans are wanting more than that next couch adventure. Sometimes that fresh air presents the sense of adventure that gets everyone excited. Are you ready to Claim the Outdoors?

Recently, DEW surveyed the DEW Nation about their traditional summer activities. It seems that its fans want those days hiking trails, fishing in streams and maybe even just a drive with the top down. After all the time spent indoors, people are ready to embrace those outdoor activities.

With those findings in mind, MTN DEW created the Claim the Outdoors. This special promotion is part amazing prizes to win, but it is also a way for consumers to share their love of the outdoors with other members of the DEW Nation.

According to Chauncey Hamlett, Vice President and Chief Marketing Officer for PepsiCo Beverages North America (South Division) “DEW fans are known for their energy and passion for the outdoors, which is why we wanted to bring this program to life. By creating incredible prizing based on our consumer habits, we’re getting right to their passion points to celebrate a fun, exciting and safe way to return to the outdoor experiences we value most.”

Before talking about the prizes, one aspect to this promotion is interesting. Part of the contest is the social media promotion of #ClaimtheOutdoors, where fans share a picture of their favorite outdoor activities. The whole promotion is based on consumer habits, which can not only build brand loyalty but also bond fans to each other.

It will be interesting to see how creative the DEW National will be with the #ClaimtheOutdoors. More importantly, it could encourage others to get off the couch, safely, and embrace the next great outdoor adventure.

Of course, people really want to know what they can win. From a 2021 Ford Bronco Big Bend presented by #1 country duo LOCASH to tickets to a race with race car driver Chase Elliott to a one on one fishing experience with Bassmaster Gerald Swindle, all the prizes celebrate being outside and having an epic adventure.

For complete details on Claim the Outdoors, please visit

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Are you ready to Claim the Outdoors? What big adventure do you have planned in the future?