Maluma and Michelob ULTRA Pure Gold launch an apparel collaboration

Maluma partners with Michelob Ultra, photo provided by Michelob Ultra
Maluma partners with Michelob Ultra, photo provided by Michelob Ultra /

During a special virtual concert, Malum and Michelob ULTRA Pure Gold make a huge announcement.

It is time to tune for tonight’s Pure Golden Hour Sessions because Maluma and Michelob ULTRA Pure Gold are making some big announcements. While many people will be excited to hear songs from his new album Papi Juancho, fashionistas will have a key eye on the fashion.

In tonight’s virtual concert, Maluma will be wearing designs from his Michelob ULTRA Pure Gold x Malum apparel collaboration. As the sun sets, the golden hour will highlight these stunning looks.

This week and weekend mark the end of summer. Whether this summer was less adventurous than others doesn’t matter. It is time to celebrate the change and look forward to the new.

In a way, this fashion collaboration is a celebration of that seasonal change as well as the connection that people have. Michelob Ultra Pure Gold is inspired by nature. Whether it is the sun setting over the water or the dew on the grass in the morning, that connection to nature comes through in each sip.

For Maluma, he finds similar inspiration. He said, ““Nature is a key source of inspiration for my life, creative process and now, my new Michelob ULTRA Pure Gold x Maluma apparel line. This collaboration is the perfect expression of who I am as a person, and there’s no better way to launch the collection than with an epic end of summer concert, debuting my new hits in the backdrop of golden hour in Miami.”

While the concert will be filled with hits, like “HP and “11 PM,” the virtual concert will also feature new songs from Papi Juancho. Based on his recent VMA performance, viewers will be treated to a great show.

Since this special event is the debut of the new apparel line, Maluma will be wearing some pieces from the collection.

This 12-piece collection features eco-friendly unisex basics. The colors are in Maluma’s vibrant style. From colors inspired by golden hour sunsets to the swaying palm trees, these designs will have a wide appeal.

The special collection will be available on Maluma’s website. Pieces retail between $40 and $80.

Take a moment and savor the end of summer. Tune into Michelob ULTRA’s YouTube, Facebook and Twitter channels as well as Maluma’s Facebook. The concert will air a at 7pm PST / 9pm Colombia time / 10pm EST.

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Are you ready to find some inspiration? Maybe it is time to connect with the nature around you.