Reese’s Snack Cakes give us permission to have dessert for breakfast

New Reese's Snack Cakes, photo provided by Reese's
New Reese's Snack Cakes, photo provided by Reese's /

Dessert for breakfast is a reality with Reese’s Snack Cakes.

In true “Not Sorry” fashion, Reese’s Snack Cakes are here to start the day with the perfect indulgence. Dessert for breakfast is a reality and Reese’s made it happen. Isn’t the day just a little sweeter when it starts with Reese’s?

For many people, they want to start the day on a sweeter note. According to a recent study, 83% of people have had dessert before noon in the past month. Whether it is dessert for breakfast, wanting some indulgence or just embracing the happy that a sweet treat brings, it is ok to skip the fruit and start with dessert.

As many candy fans know, Reese’s lives by the tag line “Not Sorry.” It is a simple statement that epitomizes the idea of stop apologizing. Enjoy the moment, eat the candy and embrace who you are. Building on that idea, Reese’s is launching its first of its kind mid-morning cake treat. Now, there is no excuse not to enjoy a Reese’s treat morning, noon and night.

Mike Orr, Snacks brand manager said, “We wanted to create the perfect treat for Reese’s fans to satisfy that mid-morning sweet tooth. We know that sometimes you just don’t want to wait until lunch -that’s how Reese’s Snack Cakes were born!”

Reese’s Snack Cakes
Reese’s snack cake, photo provided by Reese’s /

Basically, the Reese’s Snack Cakes offer that classic Reese’s chocolate and peanut butter flavor. The Reese’s peanut butter crème is surrounded by chocolate cake and milk chocolate. It is an indulgent bite, and it should be. This snack cake is about enjoying the flavor, moment and not being sorry for a single crumb.

The new Reese’s Snack Cakes will be available starting in December 2020. A 2-cake package will have a suggested retail price of $1.99.

Consider your breakfast routine to be saved and Reese’s will never be sorry about that fact.

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What is your favorite breakfast indulgence?