Prost at home: Sam Adams and Auntie Anne’s make Oktoberfest easy

Oktoberfest at Home, photo provided by Sam Adams
Oktoberfest at Home, photo provided by Sam Adams /
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Prost! Sam Adams and Auntie Anne’s make Oktoberfest at home easy.

Bottoms up because Sam Adams and Auntie Anne’s are bringing Oktoberfest home. While Munich’s iconic event might have been postponed doesn’t mean that the annual German tradition is totally forgotten. Are you ready for a little wunderbar?

While the Oktoberfest tradition started as a celebration of crown prince’s wedding, the modern tradition often involves raising a few beers, eating some pretzels and toasting to a well-lived life with friends. From Germany to your own home that celebration can still happen even in today’s chaotic world.

Sam Adams and Auntie Anne’s have created the Oktoberfest at Home Kit. This kit is packed with all the essentials. From DIY pretzel ingredients to the Samuel Adams Octoberfest beer and even some festive apparel, the kit brings a piece of the traditional celebration to your home.

While it is common to hear the German toast of “You know what we need is to gulp down a strong drink!” (Euch ist bekannt was wir bedürfen, wir wollen starke Getränke schlürfen!), that drink should not come on an empty stomach. Pretzels are just as plentiful as the big beer steins at annual festival. The pretzel helps to balance all that beer drinking.

That pretzel and beer tradition continues across many beer drinking events. From the pretzel necklaces at beer festivals to just a bowl of pretzels served with that ice-cold beer, it is a classic pairing. Plus, the salt from the pretzel often makes you thirsty for more beer. It is a circle that goes round and round.

This Oktoberfest at home kit is the perfect way for everyone to enjoy a taste of this classic celebration. Whether you fill your stein to the top, wear your hat a little crooked or steal all the spicy mustard for your pretzel, embrace the moment. Celebrate big, small or somewhere in between.

The Oktoberfest at Home kit retails for $89. It contains Oktoberfest-inspired recipes, Samuel Adams Oktoberfest Beer and themed goodies to complete the celebration. The kit is available while supplies last.

This year – let’s all raise a glass to this German toast “Lasst euch nicht lumpen, hoch mit dem Humpen!“ or “Don’t be a slouch, raise your glass!“

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Do you have an Oktoberfest tradition?