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Coca-Cola promoting diversity with virtual dinner series

By Wesley Coburn

FONTANA, CALIFORNIA - FEBRUARY 29: Bubba Wallace, driver of the #43 Victory Junction Chevrolet, stands by his car before qualifying for the NASCAR Cup Series Auto Club 400 at Auto Club Speedway on February 29, 2020 in Fontana, California. (Photo by Katelyn Mulcahy/Getty Images)
FONTANA, CALIFORNIA - FEBRUARY 29: Bubba Wallace, driver of the #43 Victory Junction Chevrolet, stands by his car before qualifying for the NASCAR Cup Series Auto Club 400 at Auto Club Speedway on February 29, 2020 in Fontana, California. (Photo by Katelyn Mulcahy/Getty Images) /
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Coca-Cola is promoting diversity with a new virtual dinner series called Together We Must.

Coca-Cola is promoting diversity and inclusion efforts with a new virtual dinner series called the Together We Must program, which will run until November 17.

Each of the six virtual dinners will be hosted by a celebrity or influencer, beginning with podcaster Cori Murray on Wednesday, October 21, and also including NASCAR Cup Series driver Bubba Wallace. This timing coincides well with National Make a Difference Day, which is Sunday, October 24.

Other partners involved in the program are the National Center for Civil and Human Rights, Civic Dinners and Equitable Dinners, which makes sense, as they’re also based in the Atlanta area.

“Together we must talk. We must listen. We must all embrace compassion, love and understanding,” Wallace said in a press release.

As the first full-time black driver in stock car racing’s top series in half a century, Wallace is familiar with breaking down barriers, becoming a social media superstar over this season while piloting the historic No. 43 for Richard Petty Motorsports.

Wallace will be driving for a new team in 2021, owned by NBA legend Michael Jordan and Joe Gibbs Racing driver Denny Hamlin. A team name and number is not known at the moment, but the manufacturer will likely be Toyota. He will be bringing sponsorship from DoorDash, Kingsford Charcoal, McDonald’s, CashApp, and Columbia Sportswear to the team.

For more on racing news within the FanSided Network, see our sister site Beyond the Flag for more coverage.

Wallace and Hamlin are both part of a group of drivers known as the Coca-Cola Racing Family, which also counts Mexican driver Daniel Suarez among its members, and the Cup Series’ most successful female driver, Danica Patrick, was also a member during the NASCAR portion of her racing career.

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Each Together We Must dinner is free and open to the public, with a maximum of 500 guests taking part. Each host will provide three main points for further discussion among guests,

Guests are encouraged to tag @CocaCola in their social media posts about the experience, and use the hashtag #TogetherWeMust.