Raising their voices together, Coca-Cola and Lin Manuel Miranda strive to make a difference.
While Lin Manuel Miranda might sing that Hamilton’s emerging country might be young, scrappy and hungry, those words should not describe people suffering from food insecurity. Ahead of the Disney + Hamilton premiere, Coca-Cola, Miranda and Chef Jose Andres have collaborated on a huge humanitarian effort.
Food insecurity impacts all people, but diverse communities have been disproportionately impacted. From COVID-19 to social injustice, the concern of not knowing where or when the next meal will come from is another plight on their lives.
Ahead of the Hamilton Disney + premiere, Coca-Cola is donating $1 million dollars to World Central Kitchen. The organization headed by Jose Andres has sought to help bring meals to communities around the globe.
While the current climate focuses on pandemic relief, the World Central Kitchen is always on the front lines and willing to help. With this donation, the hope is to serve 100,000 meals and help “150 local restaurants in communities hit hardest by COVID-10 to rehire up to 1,400 employees.”
During these trying times, more people have become aware of the huge food insecurity issue. While it might seem like a simple concept, providing a hot meal to a person in need can restore a sense of dignity and hope. As many in the food community understand, a plate of food brings people together through a universal language. The nourishment can last longer than the meal itself.
Debuting today on coke.com/hamilton, Miranda and Andres will talk about COVID-19’s impact on the food industry. The two friends and philanthropists understand that their voices can and will bring change. With the help of companies, like Coca-Cola who are willing to donate to the cause, people who need help will receive assistance.
While the idea of having dinner and a musical will bring many families to the table on July 3, it is more than just what happens inside an individual household. The ripple effect to all the communities is what matters.
According to Jaideep Kibe, VP, Coca-Cola Trademark, Coca-Cola North America. “This collaboration recognizes the power of coming together to champion the values that connect us to make a difference in society while giving fans an unforgettable experience to celebrate the premiere of Hamilton on Disney+.” Maybe Hamilton’s story of immigrants getting the job done will show more people that the diversity of the country is its greatest strength.
As Lin Manuel Miranda said, “It is essential we work together – as individuals and with committed partners – to end hunger and create meaningful change.” The key is to make meaningful change. While the average person may not be able to donate huge sums of money, she can help a family in her community or assist a local food bank. The idea is that as a community change can and should happen.
While history had its eyes on Hamilton, the history now has its eyes on us. It is not time to write yourself out of the history book. Rather, it is time to make this chapter a turning point in fighting food insecurity.
Hamilton premieres on Disney + on July 3. Coca-Cola is a proud to bring families together for dinner and a musical.
How are you making a difference in the fight against food insecurity? What small differences could make a lasting difference?