Dunkin Sugarplum Macchiato finally solves that holiday flavor

New Sugarplum Macchiato Dances into Dunkin’ This Holiday Season. Image courtesy Dunkin
New Sugarplum Macchiato Dances into Dunkin’ This Holiday Season. Image courtesy Dunkin /

The classic holiday flavor is here thanks to Dunkin Sugarplum Macchiato.

Everyone knows the phrase, but do you know the flavor? With the Dunkin Sugarplum Macchiato, a new holiday tradition can come to the table. Whether you enjoy the holiday beverage on its own or paired with the Frosted Snowflake donut, the holiday season is going to be sweet.

Although peppermint mochas, eggnog lattes and even gingerbread flavors seem to be part of the holiday beverage tradition, sugarplum seems to be an elusive flavor. Has anyone really seen a sugarplum?

To set itself apart this holiday season, the Dunkin Sugarplum Macchiato could be the holiday beverage that changes the holiday beverage trends. After years of planning, the restaurant brand is ready to launch this flavorful and colorful creation to everyone.

“Our Sugarplum Macchiato is a colorful twist on a well-known, but perhaps mysterious-tasting, flavor of holiday lore,” said, Jill Nelson, Vice President, Marketing Strategy at Dunkin’. “It’s the perfect complement to our fan-favorite holiday latte lineup and brings even more delicious cheer to the Dunkin’ menu.”

According to Dunkin, the flavor features “bright berry flavors of blueberry, raspberry, blackberry, and plum, accented by notes of vanilla and rounded out with a sweet sugary finish for the ultimate winter delight.” It is clear that the beverage is quite berry forward. Given the number of warm spices and mint options during winter, this holiday beverage could be the answer for people who want something different.

While some people will be drawn to the flavors, other people will be drawn to the vibrant color. The light purple, layered beverage will be filling many social feeds. Similar to the colorful Dunkin lattes earlier this year, everyone will want to showcase that perfect image.

It is interesting that Dunkin took both the color and the flavor into consideration with this holiday beverage. Since everyone does eat with their eyes, that color component is becoming more important. Maybe clear coffee cups will become a new trend so that everyone can see that colorful beverage.

Since donuts and coffee are always a tasty pair, the Frosted Snowflake donut matches the pretty purple hue. Although this holiday donut doesn’t have the sugarplum flavor, it does match in color.

The Dunkin Sugarplum Macchiato and Frosted Snowflake donut is a limited, seasonal flavor. If you want to enjoy one, it is best to order one before it disappears.

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What do you think of the Dunkin Sugarplum Macchiato? Would you order one?