Cheez-It Bowl watching is even cheesier when you poke the Wheel of Cheese.
Are you watching the Cheez-It Bowl? While only a small group of in person fans are watching from Camping World Stadium, everyone can get into the cheering for the Miami Hurricanes, Oklahoma State Cowboys or their favorite snack, Cheez-It. With the Wheel of Cheese avatars, poking the fans could be the new interactive way to watch a football game.
Earlier this month, Cheez-it allowed fans to create their own Cheez-It Wheel Live Fan avatar. While a wheel of cheese isn’t necessarily an exact representation of person (or maybe some cheese and snack lovers wish it was), the idea is a fun way to join the bowl game action. From hats to glasses, these cheesy avatars were a fun way for fans to show their team pride.
While some stadiums have used cutouts in the stands, the Cheez-It Wheel Live Fans are different. Throughout the game, fans can poke the cheese avatars. Just like cheering against that rival team in the person, now fans can give one to the opposing team.
Given that this bowl game season is different, Cheez-It knew that it needed something exciting. Jeff Delonis, Senior Director of Marketing for Cheez-It, said “After the success of last year’s two-story Cheez-It Box Seats, we knew we had to find a way to bring the excitement of the being in the stands of the Cheez-It Bowl to fans watching from home. We also knew that cardboard cutouts and LED screens weren’t going to cut it for a bowl game like no other. The Cheez-It ‘Wheel Live Fans’ take team spirit to the next level and give every football fan the chance to represent themselves no matter where they’re watching.”
With the Cheez-It Bowl kicking off at 5:30 p.m. ET today, fans can take to Twitter to join the poking fun. From celebrating big plays to making those wheels spin, it will be entertaining to see how fans control the action. And, since you’re watching at home, there is a big bowl of Cheez-It snacks always within reach (and a short line to the bathroom).
It will be interesting to see if this idea continues in the future. While many fans enjoy watching in person, these ideas help to bring all fans a little closer to the action. Even with a full stadium, it could be a way to keep everyone engaged during the game.
The Cheez-It Bowl airs on ESPN on December 29 at 5:30 p.m. ET. The Miami Hurricanes will take on the Oklahoma State Cowboys.
Do you think that your Cheez-It avatar will be part of the action? Will you be poking the teams during the game?