While there might be many fish sandwiches, Arby’s Crispy Fish Sea Shanty looks to sink the quick service restaurant competition. As seen on TIkTok, many people have taken to Sea Shanty craze, the restaurant brand has created its own version. Could this song lure you in hook, line and sinker?
While there is much said about the chicken sandwich wars, the fish sandwich season is almost here. During the spring months (usually during the Lenten season), the quick service restaurants serve up more fish sandwiches. That tradition of Fish Friday is a given.
Given the recent TikTok trend of the Sea Shanty song, Arby’s looked to capitalize on the moment. With its version of the song, it seems to have tried to sink the competition.
Ready to sing Arby’s Crispy Fish Sea Shanty?
Arby’s Crispy Fish Sea Shanty
What shall we do with a shrunken sandwich,
Looking square and boring.
Fish aren’t shaped like that, don’t try to eat it,
If they wanted weird they sure succeeded.
Filet O Fish has been defeated,
Arby’s is the newww king.
While the song is in good fun, it is part of the quick service restaurant banter. Many brands have taken to social media to throw a little shade on the competition. As seen in these lyrics, it is clear who Arby’s wants to take down.
In some ways, these type of social media promotion do help to entice people to try a menu item. Even if it is someone who just skips that classic roast beef one time, the fun promotion works.
Although Arby’s might have taken the Sea Shanty bait, it will be interesting to see if other brands toss their own song into the water. Until then, this little song will be the one to sing.
What do you think of the Arby’s Crispy Fish Sea Shanty? Will it entice you to try the fish sandwich?