Be your own celebrity with the Taco Bell Build Your Own Cravings Box

Taco Bell always knows how to bring value to the table and the Taco Bell Build Your Own Cravings Box is most customizable meal, biggest offering to date. With 18 different combinations, guests will be able to create their perfect meal. No compromises, no having to settle, and no having to eat food that someone else picked. Are you craving the Taco Bell most customizable meal yet?

Value meals or restaurant deals have become a staple for most quick service restaurants. By giving customers more food at a lower cost, the idea is to entice people to make a special visit, another order and return again.

While those value meals are enticing, the restaurant deals often are pre-set. Sometimes that pre-determined combination might have an item that one guest may not like. From a side to a drink, there is a compromise with those value meals.

The Taco Bell Build Your Own Cravings Box brings your favorite food to the table.

With the Taco Bell Build Your Own Cravings Box, most customizable meal, the 18 value meal combinations ensure that your favorite food items are included. No compromises, boring food or other mandatory combinations. It is about the food that you want, your way.

Nikki Lawson, Taco Bell’s Chief Global Brand Officer, said “As we see it, there aren’t a lot of choices out there when it comes to value, forcing customers to play by others’ rules. But when your fans have different favorites on the menu, why not celebrate that?”

Specifically, Lawson said, “The Taco Bell I’m proud to lead does it differently – we put fans in the driver’s seat and allow them to eat how they want to eat, not how someone, irrespective of how famous they may be, tells them to.”

According to Taco Bell, the meal, aka $5 build your own cravings box, can be built with the following options: Specialties, Starters, Sides and Drinks. Options include Chalupa Supreme, Crunchwrap, Soft Taco, Cheese Burrito, Chips & Cheese and a medium drink. The idea is to pick one item from each category. For a complete list of options, please see the Taco Bell app.

In addition to the tasty Taco Bell food combinations, the meal comes in a recyclable paperboard box. While most people will focus on the food and the value, the choice to use recyclable material should be celebrated as well.

The Taco Bell Build Your Own Cravings Box will be just $5. While this menu option will be available to everyone February 11, Taco Bell Rewards members get to order it first. Starting on February 2, Taco Bell Rewards members get early access.

If you are tired of letting others pick your best value and favorite food combinations, the Taco Bell Build Your Own Cravings Box is here. At Taco Bell, everyone has their own special meal, and you are the celebrity in your world. Isn’t it time to celebrate you?