Taco Bell tells fans to sip their way to win an Xbox Series X

A Taco Bell beverage could win you an Xbox Series X.

An epic gaming night needs proper refreshment. Taco Bell has once again partnered with Xbox and this year an Xbox Series X could be in your future. Are you ready to start sipping to win?

For the past four years, Taco Bell and Xbox have partnered to give away new Xbox gaming systems before the nationwide launch. While each year the promotion is slightly different, both fast food fans and gaming fans head to their local restaurants for a chance to win.

According to Nikki Lawson, Taco Bell’s Chief Global Brand Officer. “Our goal has always been to meet our fans where they are culturally, and the gaming world is no exception. With digital gaming and entertainment serving as a connector for so many people these days, we’re excited to be the first to offer consumers the ultimate gaming console before it launches nationwide.”

While many people live for an excuse to purchase a craving pack, some cheesy burritos or just that always tasty chalupa, this year’s special promotion is a little different. This time, you have to sip your way to win.

On medium and large drinks, the cup will have a special code. That code represents a change to win the new bundle. For complete rules and entry details, please visit the promotional website. This entry method goes live on September 24.

While many people will happily order another Baja Blast, there is new aspect to this year’s giveaway. The new Taco Bell Rewards Beta program, via the brand’s mobile app, will get exclusive entry access from September 15 through September 21.

By giving mobile app and rewards customers a special entry method, Taco Bell keeps in line with its desire to meet consumers where they are culturally. Beyond the convenience of online ordering, mobile apps are the way to connect with brands. From exclusive content to special rewards, brand mobile apps are a necessity.

In addition, reward programs for consumers are vital for a restaurant’s success. With so many options for consumers, they want to feel valued for their purchase. Whether it is an extra giveaway entry or free food, that reward program keeps customer loyalty high.

If you want to be one of the first people to play the Xbox Series X, head over to Taco Bell. While you’re there, grab a taco and a drink. All that gaming can make you hungry.

What is your favorite Taco Bell order?