While healthy eating is always important, smartwater looks to highlight functional food with its new line of smartwater+. Many people appreciate the benefits of drinking plenty of water throughout the day. Now, that bottle of water is more than just quenching a thirst. Each sip comes with a specific intention.
Over the past year, many people have looked for ways to balance their lifestyles. From choosing food that fits into a healthy eating lifestyle to wellness routines to being present in the moment, everything and anything impacts that total picture.
With the new smartwater offerings, these waters use certain ingredients and flavor extracts to put the focus on elements of a balanced life. Although one sip might not bring the ultimate moment of zen, it can be the reminder to step back and refocus on wellness.
How can smartwater fit bring intention to drinking water?
The new smartwater+ comes in three varieties, clarity, tranquility and renew. Each beverage is formulated with ingredients that are related to the functional hydration topic. Now, that sip of refreshing water comes with a reminder to drink with intention.
For example, the smartwater+ tranquility is formulated with ashwagandha and tangerine extracts. According to Healthline, ashwagandha has been shown to reduce stress. Tangerine and other citrus fruits are said to boost moods and reduce stress. The addition of these ingredients to the water may not instantly make the stressful world disappear, but it can encourage drinkers to take a deep breath and step back from the anxiety causing moments.
Similar ideas are found in both the clarity and renew flavor options. From ginseng and green tea in the clarity to dandelion and lemon in the renew, each ingredient and flavor combination was chosen with care.
Although some consumers will be drawn to each beverage for its functional aspect, these smartwater offerings are more than just a passing trend. Consumers are looking for food and beverages that are more than just curbing a hunger and quenching a thirst. From added vitamins to functional ingredients, companies that can seamlessly fit into that healthy eating, balanced lifestyle will find a loyal consumer base.
The new smartwater+ will be available on store shelves starting on March 1. A 700ml bottle will have a suggested retail price of $2.19.
Do you think that function food and beverages are a new trend? Do you pick food for its function or its flavor?