Pepsi and Peeps add sweet refreshment to their Peepsonality

Pepsi and Peeps announced a new beverage could be the springtime refreshment which personifies “that’s what I like.” While the iconic cola beverage has pushed the flavor envelope recently, this flavor collaboration is one that many people did not see coming. Are you prepared for this sip of Peepsonality?

After last week’s Pepsi Mango announcement, many people would have guessed that more food news from the brand would come later this year. Instead, spring time is going to be extra sweet with special offering. Should the bunny skip candy in the Easter basket and add one of these cans instead?

According to the brands, this special beverage combines the classic, crisp Pepsi cola flavor with the sweet, fluffy Peeps marshmallow flavor. Whether or not you choose to add a little chick or bunny as a garnish to your glass is up to you. This special beverage might be the ultimate springtime treat.

Todd Kaplan, VP Marketing – Pepsi, said, “After what has been a very difficult year, many consumers are looking for new things to smile about. We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS will deliver an iconic and delicious pairing that has the potential to become a fan favorite.”

The limited time beverages have brought the beverage brand much buzz. From the Apple Pie to Cocoa, many people had to have that first sip. In some ways, those cans became a foodie status symbol.

Thinking about this particular beverage launch, the packaging is just as important as the marshmallow cola flavor. While that first sip might be sweeter, some people might just want the cans as part of the Peeps collectibles. Given how some people are so passionate about those marshmallow treats, it might be hard to throw that can away after drinking it.

Caitlin Servian, PEEPS Brand Manager, said “We look forward to seeing how fans express their PEEPSONALITY as part of the #HangingWithMyPEEPS sweepstakes and hope they enjoy this sweet new cola offering.”

As part of the special beverage offering, everyone is encouraged to join the #HangingWithMyPeeps conversation on Twitter and Instagram. With the hashtag, people can share their favorite springtime activities. Sharing via the platforms are part of a sweepstakes where people can win a limited-edition three pack of mini-cans.

This springtime, everyone could use a little more sweet refreshment and a smile. This beverage collaboration could be that first taste of many more months of sweet happiness. From hanging with friends to making memories, people are ready to find a reason to celebrate. In many ways, it is a positive sentiment of “that’s what I like.”

What do you think of this Pepsi and Peeps limited edition beverage? Do you want to take a sip?