PEEPS Latte is a reason to make another 7-Eleven run

Watch out Pepsi PEEPS, the new PEEPS Latte at 7-Eleven is here to make your coffee routine even sweeter. In a recent announcement, America’s convenience store shared that a PEEPS Latte is now available for a limited time. Ready to make a coffee run?

Described as a marshmallow latte, the latte appears to have a yellow hue. While it doesn’t necessarily come with a chick or a bunny floating on top, anyone can add their own PEEPS to the mix.

This year, it seems the PEEPS are everywhere. From desserts to beverages, that sweet, squishy peepsonality is shining brightly.

This seasonal latte is another example how 7-Eleven pushes the conversation forward. As 7-Eleven Vice President of Proprietary Beverages Jawad Bisbis, said “We are always looking for new and unexpected flavors for all of our proprietary beverages – hot, cold and frozen. I hope loyal PEEPS enthusiasts will come give our limited-edition latte a try.”

While many people will make a special trip to try the PEEPS Latte, it isn’t the only special item available at 7-Eleven. From shaped gummi candies to strawberry yogurt covered pretzels, these treats tempt with bright colors.

Also, the giant shortbread cookies have been transformed into bumble bees and butterflies. And, the sandwich crème cookie features spring flavors like Carrot Cake, Pineapple Upside Down Cake and Banana Cream Pie. Whether or not you enjoy them with a seasonal latte is up to you.

These latest offerings are another example how 7-Eleven continues to push the conversation forward. While the brand will always be America’s convenience store, it is more than just grab and go options.

Even the recent announcement of the newest 7-Eleven Evolution Store that will offer drive through proves that the brand is focused on the future. As more of these Evolution Stores roll out, it shows that the consumers brand the daily made baked good, better for you items, craft coffees and even wine. Standing out in the sea of sameness is key to keeping the brand successful.

For now, the PEEPS Latte is a reason to head to 7-Eleven. Isn’t that beverage the best way to start the day?