SodaStream launches Art for Action bottles to kick off Earth Month

(Photo by Mike Coppola/Getty Images for SodaStream)
(Photo by Mike Coppola/Getty Images for SodaStream) /

In the past year, many people have seen how change can benefit the environment and SodaStream looks to forward that conversation even further. To kick off Earth Month, the Art for Action bottles, in partnership with PangeaSeed Foundation, further the brand’s commitment to reduce single use plastic waste.

Long before the gigantic pile of sea trash blocked waterways and when people often mindless threw away copious amounts of single use plastic, SodaStream set out on a mission. The idea was to consumers with flavorful, sparkling beverages without the disposable characteristic.

Over the years, the conversation has evolved. From custom carbonation levels to recreating favorite popular brand flavors, like bubly, at home, SodaStream has become more than just another kitchen essential. It has become a beverage routine. Now people happily keep that device on the counter, a refillable bottle in the Frederator and are more conscious of the single use plastic in their lives.

What is SodaStream Art for Action bottles?

Over the years, the reusable water bottle is more than just convenience. From fashion to function, that bottle is often a symbol for the person who uses it. With the launch of these special bottles, Art for Action, the message on the bottle is as important as the bottle itself.

The visually creative designs look to spark a conversation. Created by sustainably-minded artists, these bottles are “part of a solution towards positive change.” While each bottle sold will trigger a donation to PangeaSeed Foundation, the hope is that the user will spark even more change and foster a growing conversation going forward.

Since the brand is always looking to reduce single-use plastic waste, this visually stunning launch fosters that conversation, Shiri Hellman, Vice President of Marketing at SodaStream USA said, “We are so thrilled to be partnering with PangeaSeed Foundation and help them in their honorable efforts to empower individuals and communities to create meaningful environmental change as well as educate consumers to think twice before choosing single-use plastics.”

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Right now it is predicted that there will be “more plastic than sea life in the ocean by 2050.” Isn’t it time to make a change?