Michelob Ultra Pure Gold and Maluma celebrate a new milestone

As Earth Day approaches, Michelob Ultra Pure Gold and Maluma have a reason to celebrate. While the pair have collaborated previously, this new launch offers a sense of renewal that will last far beyond the golden hour. Ready to crack open a beverage and get moving?

Maluma just released a new song, Rumba (Puro Oro Anthem). The release is paired to his partnership with Michelob Ultra Pure Gold and Earth Day.

While the rhythmic beats and soulful vibes are enchanting, there are even more reasons to get up and enjoy a day in the sun. With the roaring sounds of the sun on this anthem, it is time to put sustainability in the sunlight, literally.

Michelob Ultra Pure Gold puts the sun in every bottle.

According to Ricardo Marques, Vice President of Michelob ULTRA, “As the best-selling USDA certified organic beer in the country, Michelob ULTRA Pure Gold has always celebrated nature and now we’re going further by brewing our beer sustainably with 100% solar electricity.” This announcement looks to set the beer apart not just for its clean, crisp taste but for its eco-conscious approach to its process.

For many people, this commitment will be a reason to put this brand in their glass. As a part of the Anheuser-Busch family of brands, sustainability is a key focus. Angie Slaughter, Vice President of Sustainability, Anheuser-Busch, said, “At Anheuser-Busch, sustainability is a core focus of our business and we remain committed to achieving a sustainable future so people can enjoy our products for generations to come.”

By continuing its partnership with Maluma, the popular entertainer who shares similar values, Michelob Ultra Pure Gold has found a way to keep the conversation moving forward in unique ways. Beyond the refreshment in each sip, the reality is that brands need to take action and prove to consumers that initiatives fit within important causes.

Maluma said, “I had so much fun partnering with Michelob ULTRA Pure Gold to record this anthem and I love that it is in support of sustainability, which is a huge passion of mine. I really hope people enjoy ”Rumba (Puro Oro Anthem)’ and join us in this celebration with a Pure Gold in hand.”

As Earth Day brings eco-conscious products to the forefront of the conversation, it could be time to look beyond recycling the bottle or other post-consumer products. Including how a product is made into the eco-friendly narrative is vital, too.

If the sun can offer a sense of renewal, maybe it is time to rethink the hows and why behind all the food and beverages on the shelf. Why not open a bottle of Michelob Ultra Pure Gold and toast to nature’s power.