As Cinco de Mayo approaches, Tostitos and Danny Trejo are prepared with their Five Ways to Cinco. While these suggestions might bring people together around some tasty food for the annual celebration, the truth is that these ideas are just the starting point. From five to fifty, everyone can find a tasty reason to grab the snack bowl and enjoy the moment.
Recently, Tostitos released a commercial featuring Danny Trejo. Building on some of his iconic roles, the commercial is a memorable portrayal from the iconic actor. Wouldn’t you want to enjoy some chips and dips with him?
Anya Schmidt, senior director of marketing, Frito-Lay North America, said, “Tostitos has long been a brand rooted in bringing people together – be it virtually or in-person – making Danny Trejo the perfect partner as he has brought millions of people together as a beloved actor and restaurateur.”
Check out the clip.
What can people expect from Tostitos, Trejo and Five Ways to Cinco?
Over the years, Cinco de Mayo is more than just a date on the calendar. While the day is meant to celebrate Mexican heritage, it has become more than just another reason to eat chips and dip.
As Schmidt said regarding this year’s campaign, “We’re thrilled to team up with (Trejo) for our Five Ways to Cinco campaign to inspire those special moments of togetherness for our fans and their loved ones, as they may plan to gather in small groups on this festive holiday.”
On the Tostitos5WaystoCinco.com website, there are many ideas to spark some creativity for the celebration. From authentic recipes using Tostitos chips and dips to drink pairings to even décor, everything is curated to make this year’s celebration a festive one.
Even Trejo joins the fun. In the games section, he explains the classic loteria, which is similar to bingo. And, if you are feeling lucky, there are plenty of games and prizes to be given away. There is even an opportunity to have a virtual meeting with Trejo.
Of course, this year’s celebration is a perfect excuse to enjoy the new Tostitos Sweet Lime and Sea Salt. Borrowing a flavor profile similar to a margarita, this chip flavor is very versatile. From taming the heat of a bold salsa to balancing the richness of a guacamole, there are almost infinite food pairings.
One delicious option is to use these chips to make fish nachos. While everyone thinks of traditional beef or chicken on nachos, consider a different approach for summer. A flaky, grilled white fish with a fruit salsa and some thinly sliced jalapenos would be perfect for a Cinco de Mayo celebration.
While Cinco de Mayo might be a celebration of Mexican heritage, it can be a time to reconnect with family and friends. Since the table can be a great place to spark a conversation, let this May the 5th open the door to new beginnings and a sense of togetherness that can last far longer than the bowl of chips on the table.
What are your Five Ways to Cinco? Will Tostitos be part of your celebration?