As summer approaches, many people are ready to break free from the last year of chaos. With the Absolut Watermelon Fresh Escape, one lucky person would receive a watermelon oasis. From shaking up that perfect cocktail to getting off the couch, it might be the perfect getaway without having to journey too far. How would you share that you are stuck at home without saying that your’re stuck at home?
Summertime is often about certain flavors, events and even past times. From that day at the beach to the summer picnic, that sunny day can turn into a memory or a favorite tradition.
But, the previous summer might have been left with a void. The traditions were passed over for more time spent on the couch or basking in the glow of another screen. Now, it seems that summer and its fun are back on the calendar. Ready for a new type of escape?
What is the Absolut Watermelon Fresh Escape?
To celebrate the new Absolut Watermelon flavor, the brand is giving away this little “escape” that can be conveniently located at someone’s house. Described as “watermelon-inspired home on wheels designed to offer a private oasis to mix cocktails,” it could be a personal getaway, the envy of your friends or just that new she-shed that you wished you had for the past year.
According to Regan Clarke, Vice President of Marketing, Absolut, Pernod Richar USA, “With so many of us spending more time than ever at home, we’re excited to offer fans who feel stagnant in their day-to-day the opportunity to win the Absolut Watermelon Fresh Escape, a private space where they can mix up some cocktails, safely visit with friends- even if only virtually- and retreat to a new personal haven.”
While the Absolut Watermelon Fresh Escape is just a special event, it begs the question, can you create your own personal escape this summer? Maybe the best response is, why not?
Of course, everyone would love this watermelon-themed piece of perfection, but everyone can create their own little piece of nirvana if they want. Even if it is just a chair under a tree in the backyard, with a comfy blanket to watch the night sky. The idea is to make a place your own, take a break from the daily grind and enjoy the moment, just the moment.
Since summer and watermelon are always a perfect pair, why not mix up a Absolut Watermelon cocktail to enjoy in that little place of zen. It could be as simple as a vodka and soda. Maybe even add a slice of fresh watermelon as a garnish.
One tasty treat is to freeze watermelon cubes and use them as ice cubes in a cocktail. Then, add them to a glass with a little Absolut Watermelon and soda water. You can even add a little pickled watermelon rind as a garnish, which will add balance the sweetness.
And, Absolut suggests this twist in a margarita.
- 2 Parts Absolut Watermelon
- 1 ½ Parts Fresh Watermelon Puree (optional)
- ¾ Parts Lime Juice
- ¾ Parts Simple Syrup
- ¼ Parts Orange Liqueur
- Watermelon Slice & Lime Wedge
How to Mix:
- Build in tin with ice. Shake and strain into rocks glass with a half salt rim. Garnish with watermelon slide and lime wedge
While one person will win the Absolut Watermelon Fresh Escape, everyone deserves to find that little moment to getaway from it all. Are you ready to embrace the moment this summer?