Is funnel cake the hot flavor of summer 2021?

As Starbucks announced its Strawberry Funnel Cake Frappuccino, it begs the question what is the hot flavor of summer 2021? Even though this new, limited edition Frappuccino will have many people placing that Starbucks beverage order, a bigger food thought comes to mind. Are people craving those nostalgic flavors that they missed last year?

The new Strawberry Funnel Cake Frappuccino brings a taste of the classic summer fairs and outdoor events to the cup. With strawberry puree and whipped cream, the funnel cake flavored Frappuccino is more like a dessert than that morning pick me up. With the additional pieces as a topping, it almost needs a spoon to enjoy.

While this latest flavor turn seems has many people excited, it seems to be leaning towards a bigger food trend. Although fairs, trips to the amusement park and other summer activities were put on hold last year, many people are longing for that taste of the familiar or that food tradition. Even if this flavor is gone before school gets out for summer, many people need that craving to be satisfied.

In addition to Starbucks, Aldi has embraced that funnel cake trend, too. The Baker’s Corner Funnel Cake Kit has been flying off store shelves. In an easy, pourable container, the seasonal item has many people excited to make this sweet treat at home. Just be cautious of that frying liquid.

Earlier this year, theme parks, like Universal Orlando, embraced this food trend in creative ways. From a pork belly and maple offering to a sweeter strawberry option, the reality is that there is something irresistible about that aroma of fried dough. Whether smothered in powdered sugar or topped with a savory note, the only concern is not spilling any pieces off the plate.

While some people can make this treat at home, the reality is that the flavor brings back summer memories. After a year that wasn’t people are craving the familiar, the classic, the happy. With several brands embracing this flavor, it might be popping up in many places going forward.

Will funnel cake be the flavor trend of summer 2021? Maybe it is time to enjoy a taste and make your own ruling.