As the countdown to the Tokyo Olympics quickens, NABISCO Snack Together Win Together program brings the power of the Olympic games to everyone. Even though a few athletes will experience the triumph of standing on top of a podium, the reality is that everyone can join together to celebrate the greatness of that athletic achievement.
For many athletes and families, the Olympic games represent the ultimate goal. After years of sacrifice and hard work, that walk into the stadium and onto the field of play is a victory. While many dream of hearing their country’s anthem played during a medal ceremony, the reality is that putting the country’s flag on their sleeve deserves a moment to celebrate.
As the Official Cookie and Cracker sponsor of Team USA, NABISCO is joining forces with Simone Biles, “the world’s most decorated female gymnast in history,” Tom Schaar, national team member and Olympic hopeful, and Melissa Stockwell, “two-time Paralympian, medalist, and former U.S. Army officer” on the program Snack Together, Win Together.
Rachel Lawson, Associate Director Scale Consumer and Retail Engagement, Mondelēz International, said “Our brands are catalysts for creating connections and togetherness is our sport. After a year largely spent apart, we are proud to be a part of this shared moment, rallying friends and families across the nation to celebrate, snack and cheer on Team USA together – even if only virtually,”
Through this special program, the hope is to bring people together to celebrate not only the athletes and their achievements, but also the Olympic spirit. While fans cheer from afar, they can enjoy some favorite NABISCO snacks and interact with others to celebrate the special event.
What NABISCO products are getting into the Team USA spirit?
Starting on June 14, several NABISCO products will be highlighting Team USA and showing their patriotic side. The limited edition offerings will be available at various stores while supplies last.
OREO will be offering Team USA OREO cookies that feature red, white and blue creme. In addition to the Team USA emblems on the cookie itself, the creme has a little spark. The popping candy that has been featured previously returns to these patriotic sandwich cookies.
Thinking about the Team USA OREO cookies, these sweet treats lend themselves to Olympics watching parties. Beyond just enjoying cookies and milk, they could be transformed into a variety of desserts. From cookie bouquets to creative dessert boards, the options are many.
Also, Chips Ahoy! is taking on the red, white and blue theme. The Team USA Chips Ahoy! Cookies will have red, white and blue colored candy chips folded in with the real chocolate chips. Just think of the ice cream cream cookie sandwiches with these cookies.
Lastly, Team USA Ritz Original Crackers will have limited edition patriotic sleeves. With some creative cheese pairings that cheese plate could earn its own medal.
Whether or not fans are cheering from near or far, Team USA deserves support, encouragement and applause for all their efforts. From the athletes to the families, years of sacrifice go into that one crowning achievement.
This summer, join NABISCO and Snack Together to Win Together. Ready to earn that medal?