Reese’s Stuff Your Cup is a candy lovers dream come true

At Hershey’s Chocolate World, candy lovers step into a confectionery fantasy land and with the new Reese’s Stuff Your Cup experience, the tastiest, custom candy awaits. While no one is ever sorry to enjoy one of the many versions of a Reese’s candy, the reality is that this customized version could start a new trend in the sweet world. What would you add to your custom Reese’s?

At Hershey’s Chocolate World, guests can step into a variety of candy experiences. From seeing how that luscious chocolate goes from a liquid state to that classic candy bar to stepping into a chocolate a taste of nostalgia, the experience shows that the connection between food and people runs deep. It is more than just satisfying a hunger or bringing back a favorite memory. That food is a sense of familiar, comfort and happy.

As Hershey’s Chocolate World welcomes guests this summer, a plethora of new experiences and food offerings away. From the new Hershey’s Ice Cream Shoppe bars to the over the top milkshakes, it attraction can be that “sweet” road trip destination.

As Todd Kohr, Marketing Manager of Hershey’s Chocolate World Attraction said, “We know that families are ready to get out of their homes and reclaim their summer, so that’s why Hershey’s Chocolate World is adding sweetness this year more than ever.”

What is the Reese’s Stuff Your Cup experience?

Over the years, the classic Reese’s Peanut Butter Cup has evolved. While the shelf has peanut butter lovers and chocolate lovers versions battling it out to seasonal innovations like the mallow-top flavor for Easter, there are always new flavor combinations to be had. As seen with adding pretzels inside the peanut cream to crunchy pieces of roasted peanuts, the various ways to enhance that classic candy seem almost endless.

With the Reese’s Stuff Your Cup experience, everyone can customize their ultimate Reese’s fantasy candy. While the ingredients will be limited to what Hershey’s Chocolate World has to offer (although the company did not state, these mix-ins will be approachable, extreme ingredients are unlikely), the options will be sufficient to make any candy lover jump for joy.

According to Hershey’s Chocolate World, guests can choose from a variety of mix-ins and tasteologists will fold in Reese’s peanut butter cream directly from the factory. Thinking about this idea, it is the ultimate twist on the classic candy.

Since everyone will want to share their perfect creation with others, it will be interesting to see how other candy fans react. Could pieces of a Kit Kat wafer make the inside of a Reese’s Peanut Butter Cup even better? What about a hint of jam to make a peanut butter and jelly version? If Hershey’s is listening, many these fan ideas could be part of the test kitchen.

The Reese’s Stuff Your Cup experience will be available at Hershey’s Chocolate World. For availability and pricing, please visit the company website.

What would you add to your Reese’s peanut butter cup? Are you ready for the ultimate candy experience?