Over the past year, Instacart has become many people’s solution to grocery shopping. Through its recent collaboration with 7-Eleven, the brand brings even more convenience to consumers. In as fast as 30 minutes, those 7-Eleven favorites can be delivered from the store to the door. It seems that America’s convenience store has found a way for customers to be even more grateful for its shopping offers.
In the past year, consumers shopping habits have changed. Instead of browsing aisles looking for that hidden find, people are scrolling, scrolling and scrolling some more. While there might not be that ability to touch and feel a product, the convenience of pushing a button and having an item arrive on the doorstep outweighs the touch and feel factor.
While shopping patterns have changed, brand loyalty has increased. Consumers turn to brands and companies that they know and respect. Instead of rolling the dice on a product that has an unknown factor, consumers go back to that saved list, recently purchased, trusted option. In some ways, convenience shopping is about return shopping.
Chris Rogers, Vice President of Retail at Instacart, said “As more people turn to Instacart to help put food on their tables, we’ve seen customer demand for convenience retailers increase over the last year, with convenience orders on Instacart up by more than 350% since last August.” While these numbers are dramatic, it shows that customers are using this shopping method more and more often.
Rogers understands that shopping can vary and Instacart adapts to those needs. He said, “We know the way customers shop for their groceries and goods varies week-by-week. Sometimes people need a full fridge and pantry restock and other times they just need a few things quickly like some snacks for the kids, a bottle of wine for dinner or over-the-counter medication to nurse a headache.”
How can consumer use the Instacart and 7-Eleven partnership?
Just like people grab that bag of chips or even that forgotten gallon of milk, the 7-Eleven and Instacart partnership looks to keep that convenience conversation going. 7‑Eleven Senior Vice President and Head of Digital Raghu Mahadevan, said, “7-Eleven strives to be the world’s leader in convenience, which means giving customers what they want, when, where and how they want it.”
Whether it is that forgotten item, food craving or just a need for some extra beverages, this delivery service will reach “nearly 60 million U.S. households across the country.” The offering is available in 33 states and Washington D.C. In addition, select states will offer alcohol delivery.
There’s a new way to say oh thank heaven for 7-Eleven. Are you ready to place an order today?