Pringles partners with Wendy’s again with Pringles Wendy’s Spicy Chicken
Put a pause on Pringles flavor stacking because the Pringles Wendy’s Spicy Chicken crisps deserve a moment to savor all on their own. After transforming the Wendy’s Baconator into its iconic crisps, the newest flavor offering might change how everyone looks at those chicken sandwiches. Can a chicken sandwich be transformed into a single crisp?
Pringles is always looking to push the creativity with its flavors. From fried pickle offerings to spicy tastes, there seems to be no limit on the flavors in the can. While snack fans have used flavor stacking to create ultimate snack combinations, there is a quest to find that perfect, single bite.
Periodically, brand collaborations bring extra excitement to classic food offerings. Enjoying a favorite food or flavor in a new way makes people re-think why they come back time and again to that bite.
As Gareth Maguire, Senior Director of marketing for Pringles said, “Our partnership with Wendy’s is a match made in flavor-heaven, so we’re thrilled to have another collab with an equally talked about, fan-favorite menu item.”
What can snack fans expect from the Pringles Wendy’s Spicy Chicken?
Although the chicken sandwich wars continue to rage on, many people believe that Wendy’s is a superior chicken sandwich. While Wendy’s has perfected their technique which creates that perfect, crispy, moist bite, the flavor has to translate to the Pringles crisp. And, the brand was ready for the challenge.
Maguire said, “we had to challenge ourselves and perfectly capture the flavor of another popular menu item. The debut of Pringles Wendy’s Spicy Chicken provides a crunchy, unnecessarily genius way to enjoy the spicy, juicy deliciousness of the #1 hands down best chicken sandwich in the U.S. … in a single crisp.”
Carl Loredo, Chief Marketing Officer for The Wendy’s Company, said “Pringles Wendy’s Spicy Chicken crisps perfectly encapsulate everything fans have come to know, love and expect from Wendy’s iconic chicken sandwich.”
While fans will have to wait till June for that first bite, the reality is that this crisp will be quite tasty. Pringles has mastered that “chicken” flavor in previous, limited edition offerings. How it captures the “spicy” quality of the Wendy’s sandwich will be key.
And, this special offering will put the flavor up to the ultimate taste test. According to the brand, “Each can comes with a code on the seal that unlocks a free spicy chicken sandwich, available with purchase via mobile order.”
Doing a side-by-side taste comparison should show how Pringles got it right. And, if you add a few crisps to that sandwich, no one will judge. It might be the new way to flavor stack a Pringles.
What do you think of this new Pringles Wendy’s Spicy Chicken? Are you going to purchase some?