Usain Bolt and Michelob ULTRA will pick up your beer running tab

Would free beer make you run faster? Usain Bolt and Michelob ULTRA want to pick up that beer tab on July 24. Even if your running style is more like the tortoise versus the hare, everyone can get a free beer this Saturday. Aren’t you ready to toast to that outcome?

For some people, a beer is their beverage of choice after a race. Many people have seen that complimentary beer after that 5K. Others participate in that weekly running beer club. Although no one recommends over-indulging, one beer to celebrate all that hard work can be quite refreshing.

At the same time, no one wants to undo all that hard work. Picking a smart choice that keeps lifestyle choices in balance is important. That concept is one of the reasons why many people prefer Michelob ULTRA as their lifestyle beer brand.

How are Usain Bolt and Michelob ULTRA giving people a free beer?

While Usain Bolt might not be going for gold at Tokyo 2020, he is a running legend. With the Olympics beginning, many people are looking forward to celebrating all the athletic achievements along the way. It might be time to grab a friend, head to a bar and cheer on that hard work.

As the eleven-time world champion and eight-time gold medalist Bolt shared, “I’ve always been someone who has had as much fun off the track as on it, which makes this partnership with Michelob ULTRA so perfect. I strongly believe in the brand’s mantra that ‘it’s only worth it if you enjoy it’ and I’m thrilled that we are able to join forces on a program that combines the joy in both exercise and sharing a beer with your friends at the bar.”

To have Bolt and Michelob Ultra pick up that beer tab, simply visit ULTRABeerRun.com and upload that ULTRA receipt on July 24. For validated receipts, guests will receive a prepaid card up to $5 to reimburse them for the beer.

As Ricardo Marques, Vice President of Marketing, Michelob ULTRA, said “bars are part of the fabric of our communities; it’s where we come together, meet up, catch up and cheer up with friends.” With this “ongoing Beer Run campaign (and) to celebrate the return of bars, (Michelob ULTRA) encourages people to continue being active all summer long and balance it out with the perfect, low calorie beer.”

 

And, if July 24 doesn’t include a bar stop, there’s no reason to fret. The Michelob ULTRA Beer Run program is running all summer long. Remember the summer is more like a marathon than a sprint.

Do you enjoy a beer after a long run or race?