Lyrical Lemonade Pop-Tarts Box is the perfect end to summer

As the summer comes to a close and the school year begins again, the Lyrical Lemonade Pop-Tarts collaboration brings a touch of the extraordinary to those fading carefree days. When it is time to go beyond the expected, Pop Tarts is ready to heat up some tasty treats.

The return to school is going to look a lot different from previous years, especially for kids who might have been out of the physical classroom for a while. But, everyone wants to make a good first impression. Sometimes the right look will set the year on a fantastic course.

Pop-Tarts and Lyrical Lemonade have joined forces to offer a one of kind merchandise partnership featuring some student gear. Available starting on August 13, the Pop-Tarts x Lyrical Lemonade Experience will offer a variety of back to school essentials. These special themed collectibles will definitely make a big impression in the classroom.

Cole Bennett, founder of Lyrical Lemonade “It’s been a while since everyone has been back together in school, and we loved the idea of collaborating with Pop-Tarts to get creative and make that first day back amazing. All of us at Lyrical Lemonade have been eating Pop-Tarts since we were kids, so collaborating with them on our own Lyrical Lemonade box is a feeling that I can’t even really explain, feels surreal.”

In addition to the special merchandise, the limited Lyrical Lemonade Pop-Tarts Toaster Pastry will feature a special package design. The “Crazy Good” collaboration will be available on August 14 at 6 p.m. via the Lyrical Lemonade website.

Sarah Reinecke, Senior Director, Brand Marketing, Pop-Tarts, shared “The Lyrical Lemonade team members are the embodiment of the ingenious instigators we celebrate at Pop-Tarts because they consistently hack the mundane and create the extraordinary. This collaboration is yet another way we’re inspiring our audience to go beyond the expected and see what others don’t, because challenging everyday expectations is our toast and jam.”

While this collaboration is a first for Pop-Tarts, it does seem to follow a food trend. As food and culture intersect, food fashion, food art and other creative applications are coming more available. Fans of particular food brands want more than just their favorite flavors on the plate. They want to show the flavor passion to everyone.

What do you think of this brand collaboration? Do you think that this food and culture trend will continue?