Michelob Ultra Organic Seltzer adds new watermelon strawberry flavor

Michelob ULTRA Organic Seltzer, photo provided by Michelob ULTRA
Michelob ULTRA Organic Seltzer, photo provided by Michelob ULTRA /

Certain flavors are summertime classics. From backyard barbecues to easy beach days, those foods and flavors fill the table. With the new Michelob Ultra Organic Seltzer watermelon strawberry flavor, it might be the hard seltzer that brings sunny days all year long.

When Michelob Ultra launched its hard seltzer line, it set out to be a different option on the shelf. Beyond the zero added sugar and the six times of filtering, the beverage sought to corner the market on real tastes that were light and refreshing.

In addition, the seltzer line continued to focus on consumers who appreciate an active lifestyle. Pairing unique flavors with a sophisticated, low calorie beverage, these drinkers know that a balanced lifestyle can be part of the conversation.

While the beverage brand found success in its initial offering, it continues to look forward. With the new flavors, the direction shows that summer favorites are always en vogue.

How does the Michelob Ultra Organic Seltzer watermelon strawberry stand out in a crowd?

When thinking about hard seltzer flavors, certain options usually come to mind. From citrus to berry, there tends to be a pattern. With this flavor combination, it brings a sense of juiciness to the sip.

The Michelob Ultra Organic Seltzer watermelon strawberry is a classic with a little touch of a twist. While the two fruits are often in that fruit salad, they may not be in the glass. This option could be the perfect basis for some cocktail creativity.


From a slushie to even just adding some fresh fruit to the glass, the new flavor lends itself to many choices. Even the food pairings expand. This flavor would be delicious with a BBQ ribs, grilled chicken or even that spicy taco. Basically, it could be almost as versatile as lemonade.

The other new flavor is black cherry. While this flavor is popular within hard seltzer, Michelob Ultra looks to bring a bolder flavor. Made with real fruit juice, the balance of tart and sweet is on point. And, with only 90 calories, you might even want a second one.

Michelob Ultra Organic Seltzer is available at various retailers.

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Thirsty for the Michelob Ultra Organic Seltzer watermelon strawberry? What other new flavors would you like to see added to the line-up?