Wendy’s Big Bacon Cheddar Cheeseburger is the ultimate cheesy Made to Crave

While the bacon at Wendy’s is always that sweet, savory and sensational bite, the newest addition to the Made to Crave menu will have everyone running to place an order. The new Wendy’s Big Bacon Cheddar Cheeseburger proves yet again, Wendy’s is fast food done right.

During a recent Wendy’s roundtable event with John Li (Vice President of Culinary Innovation), Emily Kessler (Senior Specialist, Culinary & Innovation) and Jay Drumm (Senior Specialist, Culinary & Product Development), the team revealed details about the new Big Bacon Cheddar Cheeseburger. While the Made to Crave menu channels gastro pub flavors, this new food menu offering is a game changer in many ways.

According to John Li, “As the home of the number one bacon cheeseburger, we had a desire to dial-up what we do best and create a flavorful, pub-fare style sandwich featuring more bacon, more cheddar and more innovation.” That trio of flavors is clear from the first bite to the last crumb.

While everyone knows that Wendy’s bacon is the best, the big, bold flavor of this cheeseburger starts with the bun. The first-of-its-kind cheddar bun is toasted and ready to hold all the other layers of flavors. Yes, there is actual cheese in and on the bun.

Nestled inside that cheddar bun is the fresh, never frozen beef, which is topped with American Cheese, Crispy Onions, and Bacon. Also, new items include a custom bacon sauce. Although the exact details about this sauce will have to be enjoyed with that first bite, it might be similar to a bacon jam. It appears that no other quick service restaurant has a similar type of sauce.

Lastly, the Big Bacon Cheddar Cheeseburger includes a cheddar cheese spread. Given the current Southern food trend, this ingredient addition is another example how Wendy’s chooses to set itself apart.

As Jay Drumm said, “The sandwich is inspired by elevated Southern food, things like pimento cheese that we’re seeing everywhere – from fine dining to food trucks.” The slightly spicy flavor boost from the cheddar cheese sauce will elevate the whole flavor experience.

As the third addition to the Made to Crave line-up this year, it shows that menu innovation is at the core of Wendy’s philosophy. As John Li said, “The Made to Crave lineup is a playground for our team to develop products that deliver against Fast Food Done Right.” While Wendy’s is never afraid to push the envelope, the reality is that it delivers on that signature promise. It is one of the reasons why its food excites people and they are always craving to see what will be next.

For now, the Big Bacon Cheddar Cheeseburger is hitting the menu. Watch out Bourbon Bacon Burger fans, this new Made to Crave menu item might become your new favorite.

What is your favorite Wendy’s menu item? Do you always choose the same order or do you mix it up?