Oscar Mayer puts sizzle in streetwear with Street Meat

Oscar Mayer Street Meat capsule collection, photo provided by Oscar Mayer
Oscar Mayer Street Meat capsule collection, photo provided by Oscar Mayer /

Whether you whistle a tune or sing a jingle, Oscar Mayer is more than a hot dog in a bun or the meat in the sandwich. The iconic brand has been connected to pop culture long before brands have popped up on bucket hats and sneakers. With the launch of Oscar Mayer Street Meat, the food fashion line with the playful name adds a little sizzle to that streetwear conversation.

When it comes to fashion, the conversation goes in various directions. From those over the top moments at the Met Gala and NYFW to just deciding what to wear from the closet, the reality is that fashion is meant to be a personal expression. Sometimes the fun meets the function, but it doesn’t have to be discussed with an air of pretentiousness.

With the new Oscar Mayer Street Meat fashion line, the idea is to put the fun back in fashion. Isn’t it time that someone takes a little bite out of food fashion? Just like that wish to be an Oscar Mayer wiener, everyone will be in love with Street Meat.

According to Megan Lang, Associate Marketing Director, Oscar Mayer, “ Oscar Mayer has a legacy of sparking smiles and bringing levity to things that have gotten too serious, and streetwear is a ripe territory to playfully subvert. The ethos of streetwear is hyper-serious and hyper-exclusive, so we hope fans embrace the Oscar Mayer version of Meatwear and have a little more fun getting dressed this fall.”

Oscar Mayer Street Meat capsule collection
Oscar Mayer Street Meat capsule collection, photo provided by Oscar Mayer /

The Street Meat is a 13-piece capsule collection. Borrowing from the Hotdoggers uniforms (the drivers of the Wienermobile), the pieces feature the iconic colors from the brand. Each piece has “meat-inspired” touches. From a track suit to bucket hats, the head to toe look is easy to create.

Thinking of this idea, it proves that food brands need to think outside of the bun. While it might be the first package to grab on a store shelf, that connection and brand recognition cannot, and should not, be limited to just the grocery store.

Just like food is an expression on a plate, a food brand is an expression of people’s personality. It doesn’t always have to be serious, and it can be fun. While no one would want to eat a 14 course dinner every night, not every piece of fashion has to be haute couture. Having options is a feast for both the foodie and the fashionista.

Since Oscar Mayer is always about bringing the best to the people, Street Meat is launching on the street. Select hot dog carts will be selling this food fashion. Locations include the following: LA (9/29): 7315 Melrose Ave, Atlanta (9/30): Atlantic Station (1380 Atlantic Drive), NYC (10/1): 185 Bedford Ave, Brooklyn.

What do you think of this latest food fashion? Does it have you whistling a new tune?