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Sprite Winter Spiced Cranberry adds a little extra to the holidays

By Cristine Struble

JERSEY CITY, NEW JERSEY - SEPTEMBER 28: To celebrate the return of Sprite Winter Spiced Cranberry and debut of new Sprite Winter Spiced Cranberry Zero Sugar, Sprite partnered with UNWRP a Black-owned custom giftwrap company to spread joy to fans this holiday season with a custom giftwrap inspired by the limited-time holiday flavor offerings. (Photo by Monica Schipper/Getty Images for Sprite)
JERSEY CITY, NEW JERSEY - SEPTEMBER 28: To celebrate the return of Sprite Winter Spiced Cranberry and debut of new Sprite Winter Spiced Cranberry Zero Sugar, Sprite partnered with UNWRP a Black-owned custom giftwrap company to spread joy to fans this holiday season with a custom giftwrap inspired by the limited-time holiday flavor offerings. (Photo by Monica Schipper/Getty Images for Sprite) /
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As the countdown to the holidays begin, certain flavors bring back the warm memories to the season. Sprite Winter Spiced Cranberry not only returns to store shelves, but the beverage brand adds another option to give everyone to sip on the flavors of the season.

Limited edition, seasonal flavors always bring excitement. While there will be no replacing an original, favorite flavor, the reality is that a twist on that classic is that sparkle which makes the tried and true more exciting.

In 2013, Sprite launched Sprite Cranberry. The combination of slightly tart yet sweet with the lemon lime beverage quickly became a holiday hit. Beyond the simple enjoyment of the flavor, the Sprite Cranberry lends itself to a variety of applications both in and beyond the glass.

As flavor expectations evolve, the brand added Winter Spiced Cranberry in 2019. The response exceeded expectations, but one aspect was missing, a zero sugar option.

For this holiday season, Sprite Winter Spiced Cranberry is available in a zero-calorie option. As Emily Hecker, associate brand manager, sparkling flavors, said “We continue to listen to our fans, who love the taste of Sprite Winter Spiced Cranberry but have been asking for a zero-calorie version, by taking steps to provide options for everyone during the holiday season.”

How is Sprite Winter Spiced Cranberry celebrating the holidays?

With the brand’s first new holiday campaign in five years, the theme will focus on “celebrating the season with loved ones.” The concept is not only relatable but also builds on the sense of hope, which is often present in holiday campaigns.

In addition to the campaign, Sprite will unveil a “Sprite Holiday Special” TV spot. According to the brand, this spot “will infuse Black joy and modern cultural nuance into the traditional holiday variety show concept.”

A.P. Chaney, director of creative strategy, sparkling flavors. “Our creative leans into expressions of Black joy, which are always ‘extra’ but never too much, and celebrates the spirit of connection we all crave more than ever.” The idea builds on Sprite’s “Thirst for Yours” brand platform, which looks to highlight and support emerging artists and entrepreneurs.

This holiday season unwrap a beverage that captures the sentiment of the season. From flavor to festivities, there are plenty of reasons to have a Sprite Winter Spiced Cranberry in your hand.

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