Pepsi Cracker Jack brings the ballpark to the backyard
As its latest beverage innovation, Pepsi Cracker Jack is the ultimate taste of nostalgia. With the notes of the iconic “Take Me Out to a Ballgame,” playing in the mind, one sip of this new beverage will have everyone feeling like a little like a kid at heart.
The food and beverage pairing of snacks and soda is always a home run. The complimentary flavors of sweet, salty and satisfying makes it is an irresistible food combination. With the Pepsi Cracker Jack, the beverage brings together the flavors of caramel, peanut and popcorn flavors. It might be the ultimate ballgame beverage.
Over recent months, Pepsi has poured a sip of nostalgia with many of its new, limited edition products. From the Soda Shop vibe to even the performers for the upcoming Super Bowl LVI, there is a sense that people are craving classic flavors yet served in an innovative way. When the familiar is blended with the new, the combination is an instant success.
In addition, Pepsi has proven that it goes with everything. From wings to burgers, the flavor enhancement has been proven over and over again. Now, it is proving that the ballpark classic snack is even better with Pepsi.
As Todd Kaplan, VP of Marketing – Pepsi, said “Our first ever Cracker Jack flavored cola perfectly blends the refreshing taste of Pepsi with the sweet caramel and peanut taste of Cracker Jack in a truly delicious collectible for the biggest of baseball fans. We’re excited to see fans show their excitement for October baseball by unabashedly singing the timeless baseball anthem, ‘Take Me Out to the Ballgame,’ for their shot to get their hands on this unique flavor.”
While Pepsi has shown its excitement for this collaboration, Frito-Lay appreciates the combination as well. Tina Mahal, VP of Marketing— Frito-Lay North America, said “This partnership is very special to the Cracker Jack brand as it marks the return of our classic prizing element, bringing back one of consumers’ favorite ways to experience their favorite baseball moments, just in time for playoff season.”
Although this new beverage would probably sell out in minutes, there is only one way to score one of these coveted cans. According to Pepsi, the limited-edition beverage is available via the #PepsiSingToScore Sweepstakes. For a chance to win, fans can post a “video singing “Take Me Out to the Ballgame” with the hashtags #PepsiSingToScore and #Sweepstakes for a chance to win one of 2,000 Pepsi x Cracker Jack cans.” The video can be posted on Twitter or TikTok.
And, there’s an even a prize on the can, just like in a Cracker Jack box. There are four original peel-off temporary tattoos. It is a little treat to enjoy long after the can is empty.
It is time to clear the bases and cheer for another flavor home run. Pepsi Cracker Jack is here to toast another successful collaboration.