Netflix Hub at Walmart brings Nailed It to the home kitchen

(Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)
(Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images) /
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If the popular food television show Nailed It fills your baking dreams with hope, the Netflix Hub at Walmart is offering the sweetest way to bring a taste of that baking competition to the home kitchen. With the newest collaboration between Walmart and Netflix, those popular streaming shows are stepping into the real world.

Now on its sixth season, Nailed It has found its legions of fans. From celebrities who have donned the apron to viewers who laugh along with disbelief, the reality is that this Netflix series and its challenges never get stale.

In a recent announcement from Jeff Evans, Executive Vice President, Entertainment, Toys and Seasonal, Walmart U.S., the company announced this new Netflix Hub at Walmart. The idea is to bring “family entertainment experiences” to the Netflix fans. The goal is to bring “the imagination of Netflix creators into reality.”

Given that many people become immersed into the Netflix programs and story lines, this Walmart partnership satisfies that deeply rooted connection with the various programs. Whether it is creating a Nailed It challenge in the home kitchen or rediscovering a childhood game with a less disturbing outcome than Squid Game, the reality is that these shows have become part of the zeitgeist and people are craving more interactive experiences in those themes.

What can customers find at the Netflix Hub at Walmart?

Over the next several months, a variety of merchandise from favorite shows will be available. From Stranger Things to Ada the Scientist, the partnership will showcase a wide range of Netflix shows.

For foodies, the Nailed It baking kit is a must. Available online and in stores, this Walmart exclusive includes a special code to join an online experience. While there might not be a money gun showering the winner with the big prize, the head-to-head baking competition from the home kitchen will definitely bring lots of laughs.

The $15.98 kit has everything that the home baker needs to tackle the challenge. More importantly, each kit is designed to be completed within an hour. Just like the actual Nailed It competition, the challenges are designed to be completed. Although the process sets up bakers for success, they do have to follow the directions, just like the show. Adding a little personal flare does not always guarantee “nailed it” result.

Whether fans want to bake, create or just wear an item showcasing their favorite Netflix programs, the Netflix Hub at Walmart has everyone covered. It might be time to look away from the screen and enjoy the real-life experience.