Miller Lite opens the page on Beers and Queer History
While Miller Time is always a time to bring a spirited conversation to the table, the iconic beer brand is opening a new page to implore open, honest communication. As Dr. Eric Cervini released Beers and Queer history, the writing sparks a discussion on the impact that bars have on communities, specifically LGBTQ+ history.
Over the years, many people have found that a beer or other beverage can be that bridge during difficult times. Whether it was a Rose Garden summit or a pivotal location like Stonewall, the mug can raise more than iced cold refreshment.
For Miller Lite, it appreciates that the beer is part of many of life’s moments and can support communities whose voice can sometimes be muted. Via its “Open & Proud” program, the company joined forces with Equality Federation to make bars and other venues safe spaces for the LGBTQ+ community.
Continuing its position to support and advance issues within the LGBTQ+ community, Miller Lite partnered with Dr. Eric Cervini, author of Beers and Queer History, to educate people on how bars have been pivotal to the LGBTQ+ community.
According to Sofia Colucci, Vice President of Marketing, Miller Family of Brands, “Miller Lite is a beer that believes everyone should live authentically and that’s why we are so proud to tell these untold stories with society at large with Dr. Cervini.” The publication highlights 10 pivotal moments of bar and bar culture.
As Dr. Cervini states in the book’s forward, “Bars were our havens. For most of the 20th century, an era of rampant homophobia and transphobia, many LGBTQ+ folks had no choice but to live double lives. During the day, while at work or with their families, they acted straight. For their own safety, they often concealed their gender identities. But at night, they went to the bars, where––at last––they could be themselves.”
Today’s bar scene and culture might be far different from years past, but the conversation cannot be muted. In today’s world where ignorance is no longer tolerated and open-mindedness needs to be celebrated, the discussion of the past is vital. Without the roots of support a stronger future and change can never happen.
While some pivotal moments might shine at certain points in the year, the reality is that the daily interaction is as vital as every monumental decision. Each and every impactful action should be celebrated.
Presale copies of Beers and Queer History can be purchased at shop.MillerLite.com. All sale proceeds will benefit Equality Foundation.