Hershey’s Holiday Baking Shapes make the sweetest holiday treats

Turn on the oven, the holiday music and the television. With the new Hershey’s Holiday Baking Shapes, there is another reason to use the stand mixer. And since the countdown to Christmas has begun, Hershey’s and The Hallmark Challenge are joining forces. While those holiday stories might tug at the heartstrings, these sweetest holiday treats satisfy all the cravings.

Although Santa might fill the holiday stocking with Hershey’s Kisses or Reese’s Peanut Butter Brittle Cups, the reality is that many of those favorite holiday candies are not limited to just the candy bowl. Often, those sweet treats are transformed into the best holiday desserts.

At the same time, Hershey’s Baking Products fill the pantry with recipe inspiration. From grandma’s iconic recipe that has been handed down through generations to a new food trend waiting to be discovered, the holiday season isn’t complete without something baking in the oven.

Hershey’s Holiday Baking Shapes are perfect for all the holiday recipes. With vibrant green trees and bold red stockings, the shapes and colors put those holiday traditional colors and symbols front and center. The white crème chips add a touch sweetest with an extra dash of holiday spirit.

According to Mike Orr, manager of baking, “After seeing a huge spike in baking this past year, we were inspired to create our first-ever seasonally-shaped chips to give bakers the chance to add a unique touch to their traditional recipes. So go ahead, add Hershey’s Holiday Baking Shapes to your favorite cookies or grab a handful to snack on – we won’t judge!”

Whether used as a topping, a recipe ingredient or something imaginative, the bag holds endless possibilities. Even if a handful or two is eaten while creating that dessert, everyone will earn prime space on Santa’s nice list this holiday season.

How are Hershey’s and The Hallmark Channel collaborating this holiday season?

Since holiday baking isn’t just limited to the Food Network, Hershey’s and The Hallmark Channel are joining forces this holiday season. While there should be no “twist” 30 minutes prior to the end like those holiday movies, this collaboration will give one person a chance at holiday baking stardom.

Bakers are encouraged to submit their favorite uses of the new Hershey’s Holiday Baking Shapes to the contest website. One lucky person will win “a walk-on role as a baker in a Hallmark Channel Original Movie.”

To inspire home bakers to whip up some delicious holiday dessert the first ever partnership between Hershey’s and The Hallmark Channel features a holiday cookbook. Available digitally, the various recipes might become holiday favorites. More importantly, it could be fun to create a new recipe for each new holiday movie premiere.

Ready to start holiday baking? With Hershey’s and The Hallmark Channel, the house will be filled with deliciousness all season long.