Coca-Cola celebrates the uplifting message of Real Magic at Christmas

While the lights twinkle on the tree and holiday food aromas fill the air, the Real Magic at Christmas may not be captured with the five senses. In the newly revealed holiday campaign, Coca-Cola celebrates a sentiment that can bring joy long after the holiday sparkle fades from view.

When the holiday season begins, the mood tends to change. From the vibrant colors that fill the view to the table overflowing with delectable food, it gives everyone permission to celebrate the merriment. In some ways, that sense of what is possible fills people with positivity.

Throughout the years, Coca-Cola has celebrated the holidays in various ways. From the adorable polar bears that always bring smiles to Santa enjoying a beverage after his long trek, the iconic beverage is part of many celebrations.

In this year’s campaign, the Real Magic at Christmas, the story is more than just a drink to share with family and friends. It is the ideal of uniting and uplifting each other.

As Manolo Arroyo, Global Chief Marketing Officer, The Coca-Cola Company said, “Coca-Cola has always believed in the magic of Christmas and this year, our campaign celebrates the real magic of human connections. With a simple and uplifting message of unity, inclusion and positivity at its heart, it aims to remind us that all we need for a magical Christmas is shared moments with community and the ones we love.”

Check out the Coca-Cola Real Magic at Christmas video.

How is Santa celebrating the Coca-Cola Real Magic at Christmas?

For many people, Santa is part of the daily holiday magic. Whether it is the carefully written letter imploring a reward for all those good deals or a traditional picture for the scrapbook, the jolly old man is never far from people’s minds.

Sometimes the holiday magic needs a little modern update. The ringing of sleigh bells and the footprints by the door might not be enough for some savvy kids. Luckily, Coca-Cola is bringing Santa directly to the screen.

In partnership with Cameo, some lucky consumers will receive a personalized Cameo video from Santa. While the kids might not be whispering directly into Santa’s ear, the special video is an “accessible, authentic and personalized experience” for a modern holiday.

As the holiday season begins, it is time to add a little holiday cheer to the day. With Santa returning to the Coca-Cola holiday design, the tradition since the 1920s continues.

Even in its simplicity, the image stands as a reminder that holiday cheer doesn’t have to always be a grand gesture. A simple moment of kindness, token of gratitude or even just a gesture of well-wishes can make the holiday season even more merry and bright. Isn’t that sentiment the Real Magic at Christmas?

Is Coca-Cola part of your holiday traditions? How will you celebrate the Real Magic at Christmas?