Tim Hortons and Justin Bieber launch Timbiebs Timbits
Did you know that Justin Bieber loves Tim Hortons? The two Canadian icons have formed a new collaboration and the first food offering is here. Hungry for some Timbiebs Timbits?
While Bieber has a catalogue of songs that are etched in people’s minds, his love of Tim Hortons makes him just like everyone else. Those moments of stars like us endear superstars to their fans. Even if people cannot share a table with their idol, they can enjoy the same favorite food.
Recently, Bieber revealed that his favorite Tim Hortons menu item is the brand’s Timbits. That love of the brand lead to this new collaboration.
As Bieber said, “Doing a Tim Hortons collab has always been a dream of mine. I grew up on Tim Hortons and it’s always been something close to my heart.”
What are the Timbiebs Timbits?
The Tim Hortons and Justin Bieber partnership features menu innovations and merchandise offerings. To kick off the collaboration, Tim Hortons is offering Timbiebs Timbits. In addition to featuring Bieber in the commercials and promotions, the pop superstar had a hand in creating these particular flavors.
Hope Bagozzi, Chief Marketing Officer for Tim Hortons, said, ““What’s amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together. He knows exactly what our guests already love about the Tims brand and he’s helping us deliver new menu innovations that we know they’re going to love.”
The new Timbiebs Timbits come in three flavors, Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle. The flavors blend innovative with classic. It might be best to place a big order to try and try again. Whether enjoyed with a coffee, a latte or even just a glass of milk, these sweet treats could quickly become a favorite choice.
The new Timbiebs Timbits will be available starting on November 29. The new menu item will be available at both U.S. and Candian location. Additional offerings from the Tim Hortons and Justin Bieber partnership will be released in the future.
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What do you think of this new partnership? What other offerings would you like to see as part of this collaboration?