Panera reveals its 2021 Holiday Cup Collection that is ugly in a good way
When the weather outside is frightful, that holiday ugly sweater is quite delightful. This year, the 2021 Holiday Cup Collection at Panera celebrates the “ugly” in the best way possible. Isn’t it time that everyone capture a little more of that holiday spirit?
Panera has just revealed its 2021 Holiday Cup Collection. While many people think of traditional holiday décor during the most festive season, the popular fast casual restaurant is taking a different approach this year. With the help of Emily Zugay, known for her creative TikTok logo redesigns, this 2021 Ugly Holiday Cup Collection looks to spark a different conversation on the holiday message.
According to Eduardo Luz, Panera’s Chief Brand and Concept Officer, “Our new holiday cups send a friendly message that while we may focus on décor, gifts and holiday cards during this busy season, it’s important not to lose sight of the things that come from within – joy, family, memories, traditions and of course, the Panera Coffee that will power you through the holidays.”
How can you gift the Panera 2021 Holiday Cup Collection?
When Panera first announced its unlimited coffee club, many people rejoiced. The value of being able to enjoy that unlimited beverage paid for itself in just a few visits. Whether guests preferred, hot, ice or both, people kept refilling that cup.
For the holiday season, the fast casual brand understands that sometimes the perfect gift is one that keeps on giving. Now, the unlimited coffee club can be gifted. From the person who has everything to even yourself, that unlimited coffee offer receives cheers all around.
The unlimited coffee offer can be purchased in two months ($15) or three months ($20) options. Subsequent months are just $8.99/month.
And, what about those special Panera 2021 Holiday Cup Collection? The special ugly sweaters will be given away. From now through December 6, everyone can enter to win a “set of the limited run of Panera’s reusable Ugly Holiday Cups.” for more information, please visit PaneraUglyHolidayCups.com.
From the gift that keeps on giving to the visual reminder that holidays are about bringing joy no matter the design, Panera is here to make the season merry and bright.
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How are you celebrating this holiday season? Would unlimited coffee help you to power through your to-do list?