Pepsi Mic Drop genesis NFT collection captures its history and future

Solidifying its connection within pop culture, the new Pepsi Mic Drop genesis NFT collection forwards the conversation on the NFT market in a new way. While this emerging art form might have been the talk of Art Basel, Pepsi believes that its offering should be more accessible and not just for a niche community. With this special offering, the beverage brand celebrates both the future and its past.

Some Pepsi moments are forever etched in pop culture history. While the Super Bowl halftime shows might be the performance of the year, that one day is just a small taste of the connection that the beverage has to both pop culture and music. From musicians making their mark in commercials to fans drinking that refreshment at an event, the classic blue can is never far from reach.

The Pepsi Mic Drop genesis NFT brings the Pepsi imagery into a digital age. While people can debate the NFTs place in the art world, the reality is that companies need to embrace the ways that it can meld itself into the zeitgeist. It is more than just another promotion, it represents the deeply rooted connection that fans have with their favorite beverage.

According to Todd Kaplan, Vice President – Marketing, Pepsi, “Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions,”

The Pepsi Mic Drop genesis NFT is digital non-fungible token that has a series of designs. The microphone designs are inspired by various Pepsi flavors including classic Pepsi, Pepsi Wild Cherry and even Crystal Pepsi. According to the brand, “each NFT is totally unique and different.”

While some art can price the regular fan out of the marketplace, Pepsi is making this “drop” accessible to all. The free offering will be available on Ethereum blockchain, Friday, December 10 at 12:00 PM EST.

As Kaplan commented, “We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs. This collectible series of microphones is not only inspired by our history, but also represents the scale and scope of how accessible we see this space becoming in the future.”

Although the phrase mic drop has various connotations, this Pepsi offering could be the new way to connect with its fans. While many people appreciate that food goes better with Pepsi, the reality is that a beverage is more than just satisfying refreshment. People choose a drink not only for its taste but how it relates to their lifestyle. When a brand can find that balance, it will earn a fan for life.

For more information on the Pepsi Mic Drop genesis NFT, can be found on the brand’s website. A total of “1,843 Pepsi Mic Drop NFTs free of charge (not including Ethereum gas fees) will be available.”