TikTok Kitchen gives everyone a taste of those viral food trends

Most of the ingredients of the simple pasta feta bake: Grape tomatoes, garlic, basil and Narragansett Creamery Salty Sea Feta.
Most of the ingredients of the simple pasta feta bake: Grape tomatoes, garlic, basil and Narragansett Creamery Salty Sea Feta. /

TikTok Kitchen is preparing to open its doors and it might save everyone from a food trend experiment gone wrong. Did you know that it is estimated that 1 billion people use TikTok monthly? From pasta chips to whipped coffee to baked feta obsessions many people have tried at least one of those food hacks, trends or other food video clips that captivate. Now, thanks to Virtual Dining Concepts, those viral food trends will be delivered to your doorstep.

Virtual Dining Concept is another venture from Robert Earl. While many people know him from Buca di Beppo or his Chicken Guy collaborations with Guy Fieri, the successful businessman appreciates that TikTok is the perfect them for his virtual kitchen venture.

According to various reports, Earl is set to launch 300 TikTok restaurants across the United States, and there are plans to triple that number by year’s end. While Earl has seen much success with his other virtual ventures, like MrBeast, this TikTok virtual restaurant has even great potential.

As Earl told Bloomberg, “Look, you have a platform with a billion viewers monthly who are constantly engaged, as the numbers show. It’s the first time there’s a brand like this out there—an audience of hundreds of millions of people.”

Using his other restaurant properties to facilitate TikTok Kitchen, it seems like a smart business venture. Given that many of TikTok food trends are relatively simple to make, any kitchen should be able to easily source and cook these menu items.

From the popular pasta chips to corn ribs, the menu should like the best food hits of TikTok. The only question is will the pricing be enticing enough to lure people to order versus cook.

Given that virtual restaurants are becoming more popular, it will be interesting to see how this concept resonates with consumers. While many people always want to be in-the-know on the latest food trend, there needs to be something to make the simple hacks a little more elevated.

Although celebrity chef virtual restaurants and mail-order options have grown in popularity, people want food worthy of the cost. Even though people appreciate convenience, it needs to be more than just another delivery order.

Given that Earl and his restaurant empire has built its success on knowing what consumers want, it seems likely that TikTok Kitchen will be a hit. The only question waiting to be answered is how often will that menu change. Just like the hottest TikTok food trends, they often fade into memory as quickly as they took off.

What do you think of TikTok Kitchen? Would you place an order?