Taco Bell kicks off 2022 with the ultimate Taco Lover’s Pass

Isn’t it time for people to resolve to eat more tacos? The Taco Lover’s Pass from Taco Bell is the gift that keeps on giving for the new year. What can be tastier than thirty days of terrific tacos?

Restaurant promotions get guests excited. While new food often gets the biggest attention, the reality is that classic menu items drive people to return time and again. Whether it is satisfying a craving or a touch of convenience, having food that you love at a push of a button keeps life simple.

Over the past year, the rise of reward programs has kept guests engaged with their favorite quick service restaurants. As the point totals grow and the rewards are earned, people feel valued. If all things are equal, people would rather make the purchase that comes with a little extra on the side.

Why is the Taco Bell Taco Lover’s Pass a must purchase?

Taco Bell has always been a leader in offering value and the 2022 Taco Lover’s Pass takes that concept to a new level. Do you have a craving for 30 days of tacos?

As Zipporah Allen, Chief Digital Officer at Taco Bell said, “There’s no better way to kick off 2022, especially Taco Bell’s 60th anniversary year, than by inviting our fans to enjoy our most iconic tacos every day for 30 days, all while underscoring our commitment to digital innovation and value. Tacos are in our DNA, and we’re thrilled to offer our most ordered menu item through the Taco Lover’s Pass. It’s a fun way to continue offering unique ways to reward our most loyal fans through our digital access points.”

The special offer is quite a deal. For just $10, Taco Bell app users can “unlock” 30 days of tacos. Each day, guests can choose from one of the following seven tacos: “Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, Doritos Locos Tacos and the Doritos Locos Tacos Supreme.” This app offer is available as in-restaurant promotion.

This special offer for the new year is interesting in several ways. First, it continues to showcase the importance of quick service restaurant apps. While they promote loyalty, the apps can be a way to drive purchases. Even though this $10 offer seems like a steal, there is a possibility that guests will purchase additional food. In that case, it is a huge win for the brand.

Second, this 30-day taco offer can give the quick service restaurant some insight on guests’ favorite tacos. Although the test run in Arizona shows that guests more frequently ordered Doritos Locos Tacos Supreme, this nationwide launch might show a different preference. This promotion could give the brand better insight on favorite food and could impact future menu launches.

For now, it is time to table all that food speculation and focus on the deal. At just $10, the Taco’s Lovers Pass is available for purchase and 30 days of tacos are waiting. The only question to ponder is which taco will you order first?