Coca-Cola Flavors get a vibrant new look to stand out on the shelf

Many people have a favorite beverage and are able to spot that can from a mile away. Coca-Cola Flavors are kicking off the new year with a new look. While the beverage inside the can has not changed, fans see a new approach to the beverages’ packaging.

Certain brands are forever attached to a color scheme or even a particular font style. Who doesn’t know that iconic Coca-Cola script or the particular shade of red. Even if the advertising is in a different language, that global brand is always associated with a particular look.

When a company chooses to redesign its packaging, the decision isn’t made on a whim. While the new look can cause debate with fans, there was careful consideration in that package design.

What is different about the Coca-Cola Flavors new look?

Coca-Cola Flavors includes Coca-Cola and Coke Zero Sugar Flavors. Also included are Coca-Cola Cherry, Coca-Cola Vanilla, Coca-Cola Cherry Vanilla, and those respective Zero Sugar counterparts.

According to the brand, the new look is meant to have a “modern design.” While some iconic imagery is still apparent, the look is meant to “quickly communication flavors.”

It is interesting that the “hero branding” continues to be the focal point. From the colors to the script, everyone will continue to see that recognizable imagery, but it is repackaged in a new way.

Looking at each can, it seems to bring some uniformity to the shelf. While the differences between zero-sugar (black script) and gold (caffeine-free) are clear, it seems to bring a little more unity across brands.

Also, using stacked colors on multi-flavor beverages, like Cherry and Vanilla, is an interesting choice. It seems to suggest that the visual to denote what is inside the package is important to consumers. It may not be transparency, but it creates a tie between packaging and product.

The new Coca-Cola Flavors packaging will start arriving in stores later in January 2022. For fans who want to get a first glimpse of these new cans, they can enter online for the chance to have a sample delivered. The offer is available while supplies last.

What do you think of the Coca-Cola Flavors redesign? Do you think that engaging packaging can entice a customer to make a purchase?