The iconic sandwich cookie has taken on many flavors and forms. With the new OREO Frozen Treats, the expanded portfolio offers the delicious OREO flavor with a little extra sweet playfulness. Instead of twisting or dunking, it is time to take a big bite, regardless of a brain freeze.
The cookie aisle has been full of OREO innovation. Often, the limited-edition flavors have people running to the store for that first bite. While these offerings have people talking, it never replaced the classic.
The reality is that a classic wafer cookie with luscious crème sandwiched in the middle is a flavor that everyone knows. While people can debate which amount of crème is best or what is the perfect beverage pairing, the reality is that there is a reason why OREO is considered as America’s favorite sandwich cookie by many.
Still, OREO appreciates that the classic needs to blend with the new. For this launch, OREO has stepped out of the cookie aisle and embraced the cold. As Justin Parnell, Vice President, OREO US said, “Created for our most loyal fans, we have perfected the OREO Frozen Treats recipes to deliver the signature OREO flavor in every bite. We hope this delicious new treat will provide even more opportunities for fans to foster moments of playful connection over a shared love of OREO.”
Which new OREO Frozen Treats should be tried first?
According to the brand, the new OREO Frozen Treats feature several products includes, OREO Bars, OREO Cones, OREO Sandwiches, ad OREO tubs in two sizes. While the classic cookie flavor is captured in every bite, the presentation appeals to various consumers.
While there can be other cookies and cream frozen desserts, this offering is different. Since it is from OREO, each and every bite has the authentic OREO flavor.
Looking at the offerings, the OREO Bars seem to capture that sense of nostalgia yet are far from old-school. The combination of textures from the coating with crushed cookie pieces is the perfect contrast to the crème-flavored frozen dessert. That little touch of crunch is the perfect nod to the classic cookie.
The OREO Cones bring a taste of the ice cream shop. This option boosts the flavor a little more with the extra pieces and coating. Just make sure that each bite is a cautious one. No one wants to drop this cone.
The OREO Tubs are the most versatile options in the line. While that classic sundae is always a tasty choice, the frozen dessert lends itself to a variety of options. From cakes to toppings to other creative ideas, it might be a good idea to have at least one tub in the freezer for dessert emergencies.
These new OREO Frozen Treats will arrive in stores starting in March 2022. More information on store availablity and pricing can be found online.