Sam Adams has a new best friend in its Super Bowl commercial

Who doesn’t love the Sam Adams Your Cousin from Boston? In this year’s Super Bowl commercial, that likeable guy who is always great at a party has a new companion. Don’t you wish that your dog could fetch a beer?

For many people, the Super Bowl is just as much about the commercials as it is about the football and the food. While there can be a few poignant moments, usually it is the laughable scenarios that have everyone talking the next day. Whether the idea is relatable or over the top, people want to be entertained.

When the Your Cousin from Boston was introduced by Sam Adams, many people related. Although some people might not be from Boston, there is often that cousin, friend or just person you know who is the life of the party, might say something a little questionable and is always the center of the most memorable time. He might take your last beer, but you just can’t stay mad at cousin fun.

In this year’s installment of Your Cousin from Boston, Sam Adams adds a little upgrade to that beer drinking experience. Enjoying a beer might never be the same.

While not specific in the commercial, Boston Dynamics has put Boston on the map as the “world capital of robotics and AI.” Even if people don’t know the premise, that robotic dog fetching a beer might be some people’s man cave goals.

More importantly, the overall concept of the ad is to show how beer brings people together. Whether it is the Wicked IPA Party Pack or just a classic Sam Adams Boston lager, memories are made while sipping on a cold one. Even if the delivery method has changed over time, the simple pleasure of enjoying a beer with a friend is timeless.

Who will you enjoy a beer with during the Super Bowl? Would you like to have a robot fetch you a beer?