Pepsi Super Bowl Halftime Show ULTRA PASS has fans answering the call

For 12 minutes, everyone is captivated by the music, the performance, the spectacle. With this year’s Pepsi Super Bowl Halftime Show ULTRA PASS Powered by Verizon 5G Ultra Wideband everyone will have VIP access to every angle, view and nuance of the highly anticipated event.

As the world counts down to Super Bowl LVI, it is more than just a battle between the Los Angeles Rams versus the Cincinnati Bengals. From the singing of the National Anthem to which player gets to say the iconic “going to Disney” phrase, it is a pop culture event unlike any other.

While some football games have fans taking a quick break during halftime, the Super Bowl halftime show has everyone’s eyes glued to the screen. Over the years, the Pepsi Super Bowl Halftime Show has become the highlight of the evening. From falling in love with “Left Shark” to last year’s impressive production from The Weeknd, people marvel how a football field can quickly transform into an epic performance space.

For Super Bowl LVI, the Pepsi Super Bowl Halftime Show has five iconic performers who have answered the call. As Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar take the stage, the multi-performer event creates an over-the-top experience and everyone deserves the opportunity to see every detail.

With this year’s event, the Pepsi Super Bowl Halftime Show ULTRA PASS Powered by Verizon 5G Ultra Wideband transforms the viewer experience. Instead of hoping that no one else on the couch blocks the view of the screen, the Pepsi Halftime app offers the best seat in the house.

As Todd Kaplan, VP of Marketing – Pepsi said, “This year’s Pepsi Super Bowl Halftime Show performance is already among the most anticipated of all time, so we wanted to provide fans with an unprecedented level of access.” Building on the trend that viewers watch not one but multiple screens during the Super Bowl, Kaplan said that the ULTRA PASS “takes the second screen experience to a whole new level, as it will truly enhance fan engagement and participation, in what will certainly be a performance for the ages!”

According to Pepsi, the ULTRA PASS uses “strategically-placed 8K capable 360-degree cameras throughout the stadium, field, and stage.” Through the app, “fans will be able to curate their own second screen experience with access to exclusive vantage points not accessible on television.”

This idea is an evolution of how people watch events. While the gigantic television mounted to the wall has its merits, many people prefer to watch their individual screen. Add to that element an ability to curate the experience, the app could have people feeling as if they have the best seat in Sofi Stadium.

Looking ahead, it will be interesting to see how this platform can be leveraged for other events. From sports to live performances, fans will appreciate the insider’s view. In addition, performers could enhance their performance in innovative ways. Overall, it could be a huge win for everyone involved.

For now, everyone will have to watch on Sunday, February 13. While some clubs might have that velvet rope, the Pepsi Super Bowl Halftime Show ULTRA PASS gives everyone access to the best view.